Sharif Digital Repository

This research program is built up from understanding the dominant leadership style in the Iranian prosperous and propounded organizations according to Robert Blake and Jane Mouton Seventh Dominant Patterns of Behavior. According to the main purpose of this research, which includes defining the dominant leadership style and consequently studying its effects on organizational performance, apprehending how staff are led in successful organizations provides immediate insights into how the employed style can bring the organization forward and make it closer to its final objectives. Moreover, the research provides an opportunity for managers to critically assess, evaluate, and analyze their own... 

The basal focus of brand management in the field of brand extension is tracking brand equity that can serve as a strategic tool in order to creating and sustaining long-lasting and profound associations between brand and the customers. Tracking brand equity executed in means of understanding that to what extend firms succeeds on appreciating their brand values on mindshare.This study aimed to assessing the intangible brand equity of Mahan Air among its mindshare and also clarifying the status of Mahan brand life cycle through Brand Asset Valuator approach. This model was designed by Young & Rubicam (Y&R) institute and is utilized for evaluating the non-financial value of creditable... 

Iran is a country with bright cultural and historical background, and rich natural resources. It is also one of the important oil and gas exporters with a special geographical situation. The world energy needs are increasing rapidly and that requires higher oil production. On the other hand, oil is Iran’s most important source of revenue and the country is highly dependent on oil export. Islamic republic of Iran’s (I.R.I) 1404 program is visioning the country to be the first producer of material in the region, the second producer of oil in OPEC, and the third producer of gas in the world. Although critical conditions can slow down the process to achieve the vision, implementing this vision...