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New method for risk management in CRM security management
, Article Third International Conference on Information Technology: New Generations, ITNG 2006, Las Vegas, NV, 10 April 2006 through 12 April 2006 ; Volume 2006 , 2006 , Pages 440-445 ; 0769524974 (ISBN); 9780769524979 (ISBN) ; Sharif University of Technology
2006
Abstract
In an increasing competitive world, marketing survival can be depended simply on timely new information on customers and market trend. One of the most important strategies in CRM (Customer Relationship Management) is to capture enough information from customers and using this information carefully [17, 19]. Of course security of this information is very important in CRM data management [2]. Data management is a method for scheduling and controlling data saving, recovering and processing. This activity has been done continually or periodically [2]. Security level of this information depends on the security policy of the organization. CRM security policy is the directives and practices for...