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Providing Marketing Solutions Focused on the "Product" for the Entrance of Miniature Car to Irans Market Via Saipa Corporation
, M.Sc. Thesis Sharif University of Technology ; Beirjandy, Heshmat (Supervisor)
Abstract
Miniator car is the first Iranian car that its platform is utterly produced in Iran and would be introduced to the market soon. One of the most important matters for this car’s entrance to the market is considering and responding to the customer needs and requirements. In this thesis the customer needs are identified using the conjoint analysis and Kano method. Using the Kano method the installable elements in introduction phase on Miniator car are classified based on the customers’ point of view. Via conjoint analysis the optional elements of type two of Miniator are identified and then the desirability of each type of Miniator is specified. At last appropriate marketing solutions are...
Customer Needs: Finding the Relationship Gaps Between IRAN Digital Print Industrry and Its Individual/Industrial Customers
, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Customer needs of Iran Print Industry have permanently been a secret for all producers, print centers and even many of the customers themselves. This research tries to find the relationship gaps between Iran Print Industry and its Individual /Industrial Customers, by identifying their needs. This will give recommendations on how manufacturers can increase their customers' satisfaction by providing them with what they need. Also it helps find the customers` satisfaction coefficient of the needs, which is a good guide for Customer Relationship Management in this industry.Therefore, manufacturers can spot these results by providing appropriate machines which can achieve these goals and offer...
Combining Market Segmentation and Customer Segmentation Using Three-factor Theory: the Telecom (MCI) Case Study
, M.Sc. Thesis Sharif University of Technology ; Najmi, Manochehr (Supervisor)
Abstract
Mobile and wireless services industry has been among the most attractive businesses recently and is progressing at a fast pace. In this huge industry various organizations and entities cooperate to deliver value to the end user. The mobile operator plays the pivotal role in this chain. Hence mobile operator’s market was chosen in this study as the representative of the industry. Market segmentation and customer satisfaction are the main topics of this study.
Market segmentation for MCI was done using data mining with two-step algorithm. Input data included the consumer behavior extracted from mobile post-paid bills. The results indicated five distinctive clusters. The next part included...
Market segmentation for MCI was done using data mining with two-step algorithm. Input data included the consumer behavior extracted from mobile post-paid bills. The results indicated five distinctive clusters. The next part included...
A decision-making framework for subcontractor selection in construction projects
, Article EMJ - Engineering Management Journal ; Volume 30, Issue 2 , 2018 , Pages 141-152 ; 10429247 (ISSN) ; Sepehri, M ; Abbasi, O ; Sharif University of Technology
Taylor and Francis Ltd
2018
Abstract
Subcontractor (SC) selection is a critical part of SC management, and a major challenge is the existence of multiple criteria that the project management team needs to evaluate in the selection process. To overcome this challenge, the Kano model is applied to classify the selection criteria into five categories including must-be, reverse, one-dimensional, attractive, and indifferent. Data were obtained via a questionnaire based on Kano model concepts to categorize the identified selection criteria. The obtained results show that the selection criteria can be categorized into three categories; must-be, one-dimensional, and attractive. According to this categorization, the weight of criteria...