Sharif Digital Repository

Fast, non-destructive and reliable methods for food authentication purposes have been deemed important in recent years. The hyperspectral imaging technique (HSI) is a powerful method in this field, allowing the study of different features such as size, color, texture. Comprehensive interpretation is crucial, and utilizing chemometric methods enhances data interpretation. Rice is a vital and strategic food source for nearly half of the world, with Asia, particularly Iran, being a leading producer and exporter. Various types of rice fraud exist, including the mixing of high-quality and low-quality varieties, sold at a high cost. The present project aims to determine the geographical origin and... 

In this study, a multivariate-based strategy was developed for simultaneous determination of thirteen carcinogenic polycyclic aromatic hydrocarbons (PAHs) in water samples using gold nanoparticles (AuNPs) as solid-phase extraction (SPE) sorbent combined with gas chromatography-flame ionization detector (GC-FID). The extraction technique is based on the strong affinity between citrate capped AuNPs and PAHs. Furthermore, characterization of AuNPs was performed by UV-Vis and TEM techniques. A rotatable central composite design (CCD) combined with multiple linear regression (MLR) was used for designing the extraction procedure and developing models using the GC peak areas of 13 PAHs. Also,... 

Traffic accidents are one of the main causes of death in Iran. Between 2005 to 2019, 20,000 people were killed and 300,000 were injured on average annually. About 65 percent of all traffic fatalities over the past seven years has been on intercity roads. Finding patterns of accidents on specific days, such as holidays, would help the planners prevent traffic accidents. In this study, using police accident data, traffic counts of Road Maintenance and Transportation Organization, and meteorological data of Iran Meteorological Organization during 2011 to 2018, we study the effect of official holidays, and the days before, after and between two holidays on the rate and severity of road accidents... 

Today, innovation plays an essential role in the economic growth of countries. By evaluating technological capabilities, different approaches have considered important effects of innovation on the economic ability and superiority of countries either directly or indirectly. In recent years, the Global Innovation Index (GII) has been employed as a common framework in this respect. It consists of five components, including “institutions,” “human capital and research,” “infrastructure,” “market sophistication,” and “business sophistication,” as the inputs, and two components, including the “knowledge and technology outputs” and “creative outputs” as the outputs of innovation. The present study... 

One challenge in the world of digital business is the impact of opinion leaders on the type of e-commerce shopping. In this research, emotional shopping is specifically investigated, and to examine the effect of opinion leaders, this research that compares the impact of mental norms and word-of-mouth advertising has addressed the word of mouth of the online trading world on emotional shopping. In this study, I applied the S-O-R model (stimulus-organism-response model) to discuss subjective norms and word-of-mouth advertising in the online trading world as stimuli and, according to this model, organisms of satisfaction and trust, hedonic browsing, and utilitarian browsing are examined, and... 

The brain electrical signal (EEG) has been widely used in clinical and academic research, due to its ease of recording, non-invasiveness and precision. One of the applications can be emotion recognition from the brain's electrical signal. Generally, two types of parameters (Valence and Arousal) are used to determine the type of emotion, which, in turn, indicate "positive or negative" and "level of extroversion or excitement" for a specific emotion. The significance of emotion is determined by the effects of this phenomenon on daily tasks, especially in cases where the person is confronted with activities that require careful attention and concentration.In the emotion recognition problem,... 

Nowadays studying the brain's function in different Mental States like Resting-State or performing cognitive tasks is a very important component of research areas such as Biomedical Engineering, Neuroscience and Cognitive Sciences. The applications of studying the brain's function can be divided into two principal groups. In the first group of applications, the goal is understanding how the brain processes and response to external stimuli (like visual or audio stimuli) and internal states (like emotions). In these kinds of applications, particularly healthy subjects participate since the goal of these studies is finding healthy brain function in different states and stimuli. However, in the... 

Marketing innovation is an idea that is the focal point of numerous marketing scholars recently. This study investigated relationships among the innovation ambidexterity, marketing innovation, marketing agility, and the moderator effect of market turbulence. Attempts are made to understand ambidexterity and agility notions from marketing perspectives to accelerate marketing innovation and identify measures for all of the mentioned constructs. Main theories which have been used to justify the constructs’ relationships are dynamic capability point of view, resource-based theory, and ambidexterity theory. Structural equation modeling (SEM), utilizing the technique of partial least squares...