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    Evolutionary learning methodology: A case study of R&D strategy development

    , Article Technological Forecasting and Social Change ; Volume 80, Issue 5 , 2013 , Pages 956-976 ; 00401625 (ISSN) Hooshangi, S ; Arasti, M. R ; Hounshell, D. A ; Sahebzamani, S ; Sharif University of Technology
    This article concerns the notion of methodology in strategic management of R&D/technology. Though development of new tools and methods has received much attention during the recent decades, attention to understanding methodologies has remained disproportionally low. In this study we distinguish two methodologies that are used in strategic management of R&D/technology: planning methodology and evolutionary learning methodology. We mainly focus on defining and describing the origins, nature, and characteristics of the latter. We propose a framework for methodology selection by investigating context, content, and process factors. Using this framework, we provide supportive evidence for...