Sharif Digital Repository

Assortment planning considers the problem of product classification in order to maximize the profit by considering related constraints. Integrating the assortment planning with inventory management plays an essential role in retail optimization. The importance of integrating these problems is related to customer behavior in substituting the products in case of shortage. The customer checks the availability of products in order of his/her priorities and buys a product if available otherwise leaving the store without purchase if he/she cannot find a product according to his/her preferences. Customer preferences are modeled through the definition of consumer types, where a type is a ranking of... 

Nowadays, different technologies help businesses in their various processes, especially marketing, so that their activities can be carried out in a better way.One of the emerging technologies that has come to the attention of retailers in recent years is augmented reality. With the help of this technology and only with a smartphone, a product can be viewed virtually and three-dimensionally in real space. There have been several studies on the effect of augmented reality technology on marketing processes and customers' shopping experience. Most of these studies have focused on the online shopping experience. This study examines how augmented reality technology, allows buyers to have more...