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    A decomposition approach in network revenue management: Special case of hotel

    , Article Journal of Revenue and Pricing Management ; Volume 12, Issue 5 , 2013 , Pages 451-463 ; 14766930 (ISSN) Aslani, S ; Modarres, M ; Sibdari, S ; Sharif University of Technology
    2013
    Abstract
    In this article, we address the multiple-night stay hotel revenue management. Using a decomposition method, we transform the multiple-night stay revenue management into a single night. To this end, we define effective arrival rate for each night that is derived from all the booking requests that contain the night, excluding the possible 'customer losses'. A customer is labeled 'loss' either because of the existence of an expensive night in his itinerary or because of a stock-out occurrence over his stay. We calculate the probabilities of these two incidents and then update the effective daily arrival rate, accordingly. In this way, we can use the classical single-night revenue management,... 

    Equilibrium pricing and ordering policies in a two-echelon supply chain in the presence of strategic customers

    , Article Anais da Academia Brasileira de Ciencias ; Volume 88, Issue 2 , 2016 , Pages 1127-1150 ; 00013765 (ISSN) Sadjadi, S. J ; Naeij, J ; Shavandi, H ; Makui, A ; Sharif University of Technology
    Abstract
    This paper studying the impact of strategic customer behavior on decentralized supply chain gains and decisions, which includes a supplier, and a monopoly firm as a retailer who sells a single product over a finite two periods of selling season. We consider three types of customers: myopic, strategic and low-value customers. The problem is formulated as a bi-level game where at the second level (e.g. horizontal game), the retailer determines his/her equilibrium pricing strategy in a non-cooperative simultaneous general game with strategic customers who choose equilibrium purchasing strategy to maximize their expected surplus. At the first level (e.g. vertical game), the supplier competes... 

    Revenue management with customers' reference price: are the existing methods effective?

    , Article Service Science ; Volume 10, Issue 2 , May , 2018 , Pages 195-214 ; 21643962 (ISSN) Aslani, S ; Sibdari, S ; Modarres, M ; Sharif University of Technology
    INFORMS Inst.for Operations Res.and the Management Sciences  2018
    Abstract
    Existing revenue management methods and heuristics rely on specific demand-side assumptions such as customers' independent decisions over time. We relax the assumption that purchasing decisions depend only on the current price and are independent of previous prices of the same or similar products. On the contrary, we assume that customers' decisions depend on the product's past prices through a reference price. With this new dimension, a firm needs not only to manage its remaining capacity but also to control the reference price to maximize its expected future profit. In this situation, we show that some of the main analytical properties such as monotonicity or modularity of the firm's value... 

    Revenue management approach to stochastic capacity allocation problem

    , Article European Journal of Operational Research ; Volume 192, Issue 2 , 2009 , Pages 442-459 ; 03772217 (ISSN) Modarres, M ; Sharifyazdi, M ; Sharif University of Technology
    2009
    Abstract
    To formulate stochastic capacity allocation problems in a manufacturing system, the concept and techniques of revenue management is applied in this research. It is assumed the production capacity is stochastic and hence its exact size cannot be forecasted in advance, at the time of planning. There are two classes of "frequent" and "occasional" customers demanding this capacity. The price rate as well as the penalty for order cancellation caused by overbooking is different for each class. The model is developed mathematically and we propose an analytical solution method. The properties of the optimal solution as well as the behavior of objective function are also analyzed. The objective... 

    Developing an integrated revenue management and customer relationship management approach in the hotel industry

    , Article Journal of Revenue and Pricing Management ; Volume 14, Issue 2 , March , 2015 , Pages 97-119 ; 14766930 (ISSN) Vaeztehrani, A ; Modarres, M ; Aref, S ; Sharif University of Technology
    Palgrave Macmillan Ltd  2015
    Abstract
    Revenue management (RM) and customer relationship management (CRM) are the standard strategies of many hotels to increase their profitability. Although the objectives and time horizons of RM and CRM are different, they can be considered as complimentary business strategies. However, the integration has received little attention both practically and theoretically. In this study, we develop an approach to jointly make the capacity allocation and overbooking decisions considering CRM strategies over a hotel network. Hotel customers are divided based on their lifetime value into two major groups of occasional and loyal customers. Price discounts and room availability guarantee (RAG) are offered... 

    Developing a Decomposition Approach for Network Revenue Management Considering Reference Price: Focusing on Hotel Industry

    , Ph.D. Dissertation Sharif University of Technology Aslani, Shirin (Author) ; Modarres Yazdi, Mohammad (Supervisor)
    Abstract
    This dissertation develops a new approach in network revenue management problems, with concentration on hotel industry. Several methods and heuristics are suggested in the literature to obtain an appropriate solution for network problems, however their focus is mostly on the transportation carriers. These heuristics do not seem to have satisfying effectiveness for hotel industry cases, because of significant difference between these two industries including the network structures, demand distributions and competition markets. On the other hand, with the tremendous growth of the internet and online sale channels, customers’ purchase behavior is modifying drastically. However this behavioral... 

    Inventory-Pricing Models with Multiple Interdependent Products and Demand Uncertainty

    , M.Sc. Thesis Sharif University of Technology Inanlou Ganji, Ali Reza (Author) ; Shavandi, Hassan (Supervisor)
    Abstract
    In this research, a pricing-inventory model with multiple interdependent products and stochastic demand is studied. In the relevant literature, there are many researches that are related to optimize the inventory or price independently and also optimizing joint inventory and pricing for single product. But joint optimization of inventory and pricing for multiple interdependent products is relatively new and still there are many potential research gaps in this area. We develop the model with additive and multiplicative demand uncertainty. Then we develop a genetic algorithm and tune its parameters to solve the models. We investigate the efficiency of proposed GA. Results were relatively good.... 

    On the fairness of airlines' ticket pricing as a result of revenue management techniques

    , Article Journal of Air Transport Management ; Vol. 40, issue , August , 2014 , pp. 56-64 ; 09696997 Aslani, S ; Modarres, M ; Sibdari, S ; Sharif University of Technology
    Abstract
    Pricing and availability of tickets have always been a source of confusion for customers in transportation industries. What is the best time to buy tickets? Why passengers taking the same flight might pay significantly different prices for the same seat? Why round trip tickets between two cities sometimes become cheaper than the one-way flights between them? Is it fair to buy a ticket for an itinerary cheaper than a ticket for just a part of it? These observations make customers wonder why they pay higher prices for shorter flights. In this paper, we study the airlines' revenue management systems and explain some of these pricing schemes in travel industries. We develop a simulator to study... 

    Service level based capacity rationing procedure for make-to-order manufacturing systems

    , Article International Journal of Engineering, Transactions A: Basics ; Volume 20, Issue 1 , 2007 , Pages 1-16 ; 17281431 (ISSN) Sharifyazdi, M ; Modarres, M ; Sharif University of Technology
    Materials and Energy Research Center  2007
    Abstract
    We extend a heuristic method within the framework of "dynamic capacity apportionment procedure" (DCAP) to allocate an existing capacity among the classes with different profit contributions. In general, DCAP is applied when some capacity shortage exists and can not be enhanced in short - run. Our proposed approach is constructed for a make - to - order manufacturing system that produces a variety of products while experiences a burst of demand in excess of capacity. Although, a higher level of profit can be gained by accepting more orders from higher priority classes at the expense of rejecting some or all of orders of lower priority classes, it may result in elimination of an existing... 

    Dynamic Pricing of Perishable Asset Using Demand Learning

    , M.Sc. Thesis Sharif University of Technology Eslami Shahrbanki, Behrouz (Author) ; Hajji, Alireza (Supervisor)
    Abstract
    This research deals with the problem of dynamic pricing of perishable assets. In this problem there are two sources of randomness: the arrival rate of customers and their reservation prices. In most studies considering this problem, it’s assumed that process of arrivals of customers follows a Poisson process with a given intensity. Thus this process is assumed to have independent increments and the information regarding the arrival times of previous customers doesn’t have any influence on the distribution of arrival times of future customers. In some recent studies it’s assumed that customers’ arrivals follow a conditional Poisson process with an unknown intensity. The distribution of this... 

    Dynamic Pricing Policies in Presence of Strategic Customer Behavior

    , M.Sc. Thesis Sharif University of Technology Mohseni, Mahdi (Author) ; Modarres Yazdi, Mohammad (Supervisor)
    Abstract
    The problem of developing optimal pricing and inventory allocation strategies has been extensively studied over the past two decades. However, most of the literature in this area assumes that customers are myopic price-takers, and do not respond to firm pricing strategically. In this study, we present review on a class of problems that consider a firm selling a finite number of items over a finite time horizon facing stochastic demand and a group of customers who act strategically by timing their purchases. We first review the optimal purchasing policy for the customers, and pricing policy for the firm that is the best response policy to the customer’s strategic behavior. Then we present a... 

    Dynamic Pricing of Perishable Products Considering the Advertisement

    , M.Sc. Thesis Sharif University of Technology Aslani, Shirin (Author) ; Modarres, Mohammad (Supervisor)
    Abstract
    Seasonal Products are a group of products with a limited life time. If seasonal products are not sold during a specified time, they have to be sold at a salvage price which is close to zero. Although one can find many studies in the literature regarding pricing of this type of products in order to maximize the profit, none of them have considered the simultaneous effect of both advertising and pricing. The objective of this paper is to introduce an integrated model of dynamic pricing and advertising for seasonal products. The advertisement is classified into two main categories; to advertise a specific type of product and to advertise the brand of the company. To obtain the mentioned goal,... 

    Dynamic Pricing of Seasonal Goods with Cancellation Right in an Advance-Sale System

    , M.Sc. Thesis Sharif University of Technology Asiabi, Afshin (Author) ; Modarres Yazdi, Mohammad (Supervisor)
    Abstract
    In this investigation, two pricing models are extended with continuous and periodic price settings through dynamic programming approach. In this problem, we intend to sell a perishable product in a finite horizon with no salvage value through an advance-sale system. The objective function in these models is maximizing expected value of firms’ revenue by setting optimal prices in pricing periods. Demand is assumed to be stochastic time and price-dependent and also customers might cancel their reservations by paying a penalty before delivery. Structural properties of the optimal policy are investigated for both models and the concavity and inventory monotonicity properties are proved for both.... 

    Developing an Efficient Solution Method Based on Dynamic Programming with Considering Nested and Cancelation in Revenue Management

    , M.Sc. Thesis Sharif University of Technology Aliahmadi, Fatemeh (Author) ; Modarres, Mohammad (Supervisor)
    Abstract
    In this thesis by considering airplane capacity as a perishable asset revenue management models are employed for capacity allocation to customer different class. The thesis contains two main revenue management models. In the first one, single leg capacity allocation with overbooking, cancellation no-show and sell up is studied. The main contribution of this model is considering sell up or nested associated with other assumption. This problem is formulated as a dynamic programming model. Optimal policy and optimal seat allocation in case of overbooking is also determined. Contrary to what is assumed, it is shown that the income of lower fare class is more than accepting higher class.In this... 

    Pricing, Scheduling and Admission Control in Priority Queuing Systems

    , M.Sc. Thesis Sharif University of Technology Dahmardeh, Mojtaba (Author) ; Hajji, Rasool (Supervisor)
    Abstract
    In this thesis, we study a queuing system with one server in which customers differ in both sensitivity to delay and willingness to pay. In this system, the server’s goal is to design a mechanism in order to maximize her revenue. It is worth to mention that nonlinear delay cost is implemented.Making use of the achievable region approach, we show that a well-designed menu of probabilistic admission control along with priority pricing contracts, may force customers to reveal their true valuations and at the same time induce customers that are more sensitive to delay to opt for higher priorities. Thus, the probabilistic admission control allows the server to identify the customers that are... 

    Dynamic Pricing with Considering Customers Negotiation and Reference Price Effect

    , M.Sc. Thesis Sharif University of Technology Meskar, Mahla (Author) ; Modarres Yazdi, Mohammad (Supervisor)
    Abstract
    This thesis studies optimal pricing policy of a firm selling perishable products in a retail store facing stochastic arrival of customers whom may ask for a bargain. With the tremendous growth of the internet and online sale channels, the ability of customers to get detailed information about previous sales creates an expectation for reasonable price of product in customers' opinion called reference price which has great impacts on their willingness to pay. In this work, we address the problem of determining a pricing strategy considering reference price effects in addition to customers' negotiation ability. We use dynamic programming to model retailer's problem, which considering reference... 

    An Integrated Model of Pricing and Production with Reference Price Effect and Quality Diversity

    , M.Sc. Thesis Sharif University of Technology Zamani Kahnamouei, Hatef (Author) ; Modarres Yazdi, Mohammad (Supervisor)
    Abstract
    In this research, we consider a made-to-order production system which receives orders for a single product. The demand is stochastic and price-dependent. We also consider a sale index that links the demand of each period to the demands as well as to the quality of the previous periods. The variety of quality levels and its effect on the amount of orders make this revenue management complicated. Furthermore, the price of each product is related to its quality and sales index. Furthermore, reference price causes the model to be significantly more complicated. We model the problem within the framework of dynamic programming approach to maximize the discounted profit of the firm during a... 

    A Dynamic Programming Model to Address Airline Revenue Management

    , M.Sc. Thesis Sharif University of Technology Soleymanifar, Reza (Author) ; Modarres Yazdi, Mohammad (Supervisor)
    Abstract
    In this thesis, we address the Revenue Management problem, when there is cancellation, no-shows, overbooking, and refund constraints. We model this problem using Dynamic Programming. Given the fact that this problem is intractable, we develop a linear programming model that is equivalent to our problem. We first prove that the optimal value of linear programming objective function serves as an upper bound for the Dynamic Program. In the next part we develop a bid-pricing technique, using the shadow prices of the aforementioned linear program, to decide upon rejecting, or accepting the seats, in the network. Using the Monte-Carlo Simulation we show that there is a small distance between the... 

    Provide a Real Option Model for Managing Airlines' Revenue Management

    , M.Sc. Thesis Sharif University of Technology Esmaielzade Pakdaman, Hamid Reza (Author) ; Modarres, Mohammad (Supervisor)
    Abstract
    In this thesis, we will examine the issue of managing airlines' income and determining the appropriate policies for storing accommodation for different classes in the seats of a flight. Most airlines use a nesting structure to allocate seats, in which access between classes is possible, but only the higher class can access all the seats in the subclass. It is assumed that this structure and allocation process increase company revenue, but the problem is that the chances of staying in the seat will increase in the hope of higher demand and higher risk of corporate income reduction.With the goal of providing a way to determine the optimal classroom dynamically, this study, for the first... 

    Revenue Management in Airline Industry

    , M.Sc. Thesis Sharif University of Technology Kian, Ramez (Author) ; Eshghi, Kourosh (Supervisor)
    Abstract
    The Revenue management concept has been studied and noticed by researchers for more than forty years. Although the applications of revenue management grow in different industries continuously, airline industry which is the origin of this research area is the pioneer of developing and representing new models. In the last few years, there has been a trend to enrich traditional revenue management models. In this thesis we first, reviewed most aspects of revenue management studies especially in airline industry, then choice-based customer behavior concept is introduced. Also a case sample study in customer choice behavior has been developed with time scale considering and remodeled. According to...