Sharif Digital Repository

Nowadays, we have been faced with an increasing number of people who are spending tremendous amounts of time all around the world on YouTube. To date, the factors that persuade customers to accept YouTube advertising as an advertising medium are not yet fully understood. The present paper identified four dimensions towards YouTube advertising (i.e., entertainment, Informativeness, Customization and irritation) which may be affected on advertising value as well as brand awareness, and accordingly on purchase intention of consumers. The conceptual model hypothesizes that ad value strategies are positively associated with brand awareness, which in turn influence perceived usefulness of You Tube... 

Various aspects of land use regression (LUR) models for volatile organic compounds (VOCs) were systematically reviewed. Sixteen studies were identified published between 2002 and 2017. Of these, six were conducted in Canada, five in the USA, two in Spain, and one each in Germany, Italy, and Iran. They were developed for 14 different individual VOCs or groupings: benzene; toluene; ethylbenzene; m-xylene; p-xylene; (m/p)-xylene; o-xylene; total BTEX; 1,3-butadiene; formaldehyde; n-hexane; total hydro carbons; styrene; and acrolein. The models were based on measurements ranging from 22 sites in El Paso (USA) to 179 sites in Tehran (Iran). Only four studies in Rome (Italy), Sabadell (Spain),...