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The Effects of Organizational Mindfulness on Covid-19 Crisis Management and Business Survival: Case Study of Health Tourism SMEs in Iran
, M.Sc. Thesis Sharif University of Technology ; Najmi, Manouchehr (Supervisor) ; Tasavori, Misagh (Supervisor)
Abstract
In the world of today, the high rate of change, instability and uncertainty leave organizations under the constant effect of crises and unforeseen events. The prediction, prevention and control of crises alongside sustained performance and stability are now vital to the survival of organizations. The COVID-19 pandemic has created innumerable challenges for many businesses in Iran, including Small and Midsize Enterprises involved with health tourism, and has placed their subsistence at risk. The concept of Organizational mindfulness can help organizations avert crises and unexpected incidents, while rapidly bringing such events under control and mitigating the associated damage, should they...
A Study of Factors Influencing the Startup Marketing Strategy
, M.Sc. Thesis Sharif University of Technology ; Karami, Naser (Supervisor)
Abstract
Small and medium-sized businesses in all countries are an important part of the economy, but are strongly affected by rapid changes in the external environment, especially demographic and economic. These rapid changes are affecting the marketing of these businesses to meet customers' needs and expectations in order to maintain a competitive position in the market. Startups, as a group of small and medium-sized businesses, are no exception and are affected by the changes. To respond to these changes startups need to have a proper marketing strategy in order to survive failure in this dynamic environment. The marketing strategy of these organizations is different from the marketing strategy...