Sharif Digital Repository

This study was a prototype segmentation of Iran's inbound tourism market with a concentration on culture. The focus of this paper was to introduce a step by step description of the methodology used to segment Iran's inbound tourism market. In the first phase, cluster analysis was employed to segment the entire market based on two dimensions of tourists' expenditure and cultural traits. In the second phase, the resulting clusters were divided into further subgroups using a common sense approach. Additional variables were utilised to profile the segments, and finally, the segmentation process was verified through outcome analysis  

This paper aims to propose a framework by which decision-makers can evaluate and compare alternatives for sustainable island-based tourism development. The uncertainties and risks involved in information and judgment within the evaluation process were taken into account by using a hybrid approach, which combined the Delphi method, fuzzy set theory, and a discrete multi-criteria method based on prospect theory called TODIM (an acronym in Portuguese of interactive and multiple-criteria decision making). The decision making model examined 3 different techniques for aggregating the viewpoints of different decision-makers and explored how the aggregation technique would affect the ranking of the... 

This paper aims to propose a framework by which decision-makers can evaluate and compare alternatives for sustainable island-based tourism development. The uncertainties and risks involved in information and judgment within the evaluation process were taken into account by using a hybrid approach, which combined the Delphi method, fuzzy set theory, and a discrete multi-criteria method based on prospect theory called TODIM (an acronym in Portuguese of interactive and multiple-criteria decision making). The decision making model examined 3 different techniques for aggregating the viewpoints of different decision-makers and explored how the aggregation technique would affect the ranking of the...