Sharif Digital Repository

During live broadcast of sports events (such as soccer matches), it is usually useful to provide more information to the audience by adding graphical elements to the video feed; elements such as offside line, distance to goal, and virtual advertisement. This requires to extract information about the camera; for instance, camera position, rotation, and focal length. Hence, we need a method to find the camera calibration data from the image. Previous works have focused on extracting this information based on the points on the pitch. But, that led to insufficient data for projecting 3D points which can be located outside of the pitch. In this thesis, in the preprocessing stage of the first... 

In the past few years, virtual advertisement replacement has become one of the most popular methods of advertising. Currently a few companies are applying this novel technique on highly-viewd soccer videos. In the atmosphere of rivalry for achieving a method of cheapest and least needed-equpiment between companies, this thesis is aimed at introducing an all software system based on multi-view soccer videos. The goal is to bring the best possible qualities given the challenges of this particular definition. This thesis provides a system to replace advertisement boards around soccer field which consists of detection, tracking and adjusting the advertisement. In detection the systems aligns the... 

Television, radio, newspaper, magazines, and billboards are among the major channels that traditionally place ads, however, the advancement of the Internet enables users to seek information online. In display and mobile advertising, the most significant technical development in recent years is the growth of Real-Time Bidding (RTB), which facilitates a real-time auction for a display opportunity. Real-time means the auction is per impression and the process usually occurs less than 300 milliseconds before the ad is placed. RTB has fundamentally changed the landscape of the digital media market by scaling the buying process across a large number of available inventories among publishers in an... 

In recent years, Internet advertising has become increasingly customized to individual users. As advertising carry on refining its capacities, it is more likely to be seen as insightful and useful by everyone. Consumers, particularly Gen Y and older members of Gen Z, are becoming more accepting of relevant advertising as digital acquaintance. Consumers now welcome active advertising that responds and reflects social activity, location, and brand and product preferences in real-time. This ability to be agile within the consumer’s connected experience is an emerging revenue driver and will continue to grow as ad platforms and ad presentations become smarter. But more personalization results in...