Diffusion of Innovations in Social Networks Based on Game Theoretic Approaches, M.Sc. Thesis Sharif University of Technology ; Ghodsi, Mohammad (Supervisor)
Abstract
Recently, computer scientists and economists have defined many joint problems and cooperate widely in various areas. Importance of this interconnection is clear for everybody, now. New works have been conducted, nowadays, to use the daily - increasing web-based social networks in viral marketing for improving companies profits. The main problem which is proved to be NP-Complete in this context is about discovering k most influential nodes in a network. In this dissertation, we generalize the problem to a group-based version and we we use group-based advertising to achieve our main goal. A new algorithm called Group-Based Diffusion technique is proposed in this thesis for solving this problem...
Cataloging briefDiffusion of Innovations in Social Networks Based on Game Theoretic Approaches, M.Sc. Thesis Sharif University of Technology ; Ghodsi, Mohammad (Supervisor)
Abstract
Recently, computer scientists and economists have defined many joint problems and cooperate widely in various areas. Importance of this interconnection is clear for everybody, now. New works have been conducted, nowadays, to use the daily - increasing web-based social networks in viral marketing for improving companies profits. The main problem which is proved to be NP-Complete in this context is about discovering k most influential nodes in a network. In this dissertation, we generalize the problem to a group-based version and we we use group-based advertising to achieve our main goal. A new algorithm called Group-Based Diffusion technique is proposed in this thesis for solving this problem...
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