Essential Factors Affect Consumer Buying Decision Adapted by Snowa Company With Reference to Refrigerator, M.Sc. Thesis Sharif University of Technology ; Miremadi, Alireza (Supervisor) ; Birjandi, Heshmat (Supervisor)
Abstract
Consumers make buying decisions every day and managers or marketers try to understand why, when, where and how consumers make decisions to buy a product. One complex duty of managers is to understand consumer buying behavior in order to adapt their effort to consumers’ interest. Many studies gathered possible influent factors on consumer buying decisions that should consider as a basic of marketing strategy effort. In this time due to appearance large competitors and producers in the market of home appliance in Iran, consumers have more choice to select and purchase one product among different brands. In addition, high volume of advertizing, consistency of preliminary attribute among...
Cataloging briefEssential Factors Affect Consumer Buying Decision Adapted by Snowa Company With Reference to Refrigerator, M.Sc. Thesis Sharif University of Technology ; Miremadi, Alireza (Supervisor) ; Birjandi, Heshmat (Supervisor)
Abstract
Consumers make buying decisions every day and managers or marketers try to understand why, when, where and how consumers make decisions to buy a product. One complex duty of managers is to understand consumer buying behavior in order to adapt their effort to consumers’ interest. Many studies gathered possible influent factors on consumer buying decisions that should consider as a basic of marketing strategy effort. In this time due to appearance large competitors and producers in the market of home appliance in Iran, consumers have more choice to select and purchase one product among different brands. In addition, high volume of advertizing, consistency of preliminary attribute among...
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