An Analysis of Consumer Buying Behavior in ''Green Marketing" in Iran, M.Sc. Thesis Sharif University of Technology ; Askariazad, Mohamad Hossein (Supervisor) ; Miremadi, Alireza (Co-Advisor)
Abstract
Environmental problems have been one of the considerable issues since the irreversible characteristics of nature and its effect on human life were recognized. Scientists have proposed a variety of solutions in order to overcome such problems. Green marketing can be regarded as one of the solutions in this area. Similar to most other issues, this concept has been noticed less in developing countries compared to developed countries. Therefore, researchers in this study conducted a comprehensive research on the concept of green marketing in Iran focusing on consumers’ behavior.
To achieve relevant results, two types of research were conducted: qualitative and quantitative. The results of... Cataloging briefAn Analysis of Consumer Buying Behavior in ''Green Marketing" in Iran, M.Sc. Thesis Sharif University of Technology ; Askariazad, Mohamad Hossein (Supervisor) ; Miremadi, Alireza (Co-Advisor)
Abstract
Environmental problems have been one of the considerable issues since the irreversible characteristics of nature and its effect on human life were recognized. Scientists have proposed a variety of solutions in order to overcome such problems. Green marketing can be regarded as one of the solutions in this area. Similar to most other issues, this concept has been noticed less in developing countries compared to developed countries. Therefore, researchers in this study conducted a comprehensive research on the concept of green marketing in Iran focusing on consumers’ behavior.
To achieve relevant results, two types of research were conducted: qualitative and quantitative. The results of... Find in contentBookmark |
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