Nowadays, Resource Capacity Management (RCM) is one of the main challenges for industries which have a limited capacity to meet the demands. Revenue Management (RM) is a technique that controls the supply, improves the quality of Capacity Management and maximizes the revenue. Supplying the products and services to different groups of customers is a decision making problem.While the classic RM techniques take into account only the expected revenue, preferences of decision makers strongly affect the results. In this study, utility theory has been proposed because the healthcare industries are usually nonprofitable and they are not highly focused on the revenue gained by their products and...
Nowadays, Resource Capacity Management (RCM) is one of the main challenges for industries which have a limited capacity to meet the demands. Revenue Management (RM) is a technique that controls the supply, improves the quality of Capacity Management and maximizes the revenue. Supplying the products and services to different groups of customers is a decision making problem.While the classic RM techniques take into account only the expected revenue, preferences of decision makers strongly affect the results. In this study, utility theory has been proposed because the healthcare industries are usually nonprofitable and they are not highly focused on the revenue gained by their products and...