Identification of Factors Affecting the Implementation of CRM Systems in Project Based Firms, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Customer relationship management is a comprehensive strategy for managing the relationships with customers. Customer relationship management involves technology for automation, organizing, and adaptation of business processes, including sales activities, marketing and customer service. Main purpose of CRM is finding and attracting new customers, maintaining current customers, attracting the organization's former customers, reducing marketing costs and customer service. Most studies in this area are related to B-C organizations and few studies are related to B-B and especially project based organizations. This study aimed to identify the factors affecting the implementation of customer...
Cataloging briefIdentification of Factors Affecting the Implementation of CRM Systems in Project Based Firms, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Customer relationship management is a comprehensive strategy for managing the relationships with customers. Customer relationship management involves technology for automation, organizing, and adaptation of business processes, including sales activities, marketing and customer service. Main purpose of CRM is finding and attracting new customers, maintaining current customers, attracting the organization's former customers, reducing marketing costs and customer service. Most studies in this area are related to B-C organizations and few studies are related to B-B and especially project based organizations. This study aimed to identify the factors affecting the implementation of customer...
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