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Critical Success Factors in Non-Governmental Organizations (NGOs) Social Networks

Zandian, Ardalan | 2012

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 43190 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Isaei, Mohammad Taghi; Sepehri, Mehran
  7. Abstract:
  8. The control and management of social networks’ potentials has been an important research subject for many organizations and researchers in recent years. Social network of an organization includes all the people that at least once have established a social relationship with the organization directly or indirectly. This relationship can be formal or informal, spontaneous or controlled, and deep or shallow. But in any case, the stronger the communication between people’s social relationships (as members of that social network) become and the more increases in the number of members of that social network, the easier path to success the organization could achieve. Hence, the critical success factors in the growth and the strength of social networks is a very important issue.
    This study presents a model of critical success factors for NGOs’ social network to offer practical solutions. With reviewing the literature and relevant experts’ opinion, a basic model consist of 19 critical success factors were obtained. Then to complete and quantify the model, all 19 factors were examined in two different NGOs: “Zoroastrians Students Association” and “Gabric Diabetes Education Association”. Using each organization’s panel of experts’ opinions with Delphi method and then comparing results, these 6 critical success factors were defined as the most important ones: “Having the same target/ goal”, “Willingness to learn”, “Sympathy”, “The feeling to be a part of a bigger goal”, “The dominant culture” and “Target value”
  9. Keywords:
  10. Social Networks ; Key Success Factors ; Non-Governmental Organization (NGO)

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