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A Contemporary Higher Education Student-Choice Model and Decision Making Process In International Campus Universities In Developing Countries: A Case Study of Iran

Etemadoleslami Bakhtiyari, Ali | 2013

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  1. Type of Document: M.Sc. Thesis
  2. Language: English
  3. Document No: 45052 (54)
  4. University: Sharif University of Technology, International Campus, Kish Island
  5. Department: Economics and Management
  6. Advisor(s): Miremadi, Alireza
  7. Abstract:
  8. In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities. Therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The purpose of this study is to discover the factors that influence students’ choice model and decision making process in an international campus .To achieve it, we first performed the exploratory research to extract the factors which influence the students’ choice model by reviewing literature review and we interviewed with experts. The researcher takes an advantage of SPSS Ver.21 and LISREL to discover and support the hypothesis for the proposal model. The result of this study lead us to believe that the selection of international campus was influenced from the following attributes which we studied in this study such as university program, schedule and size and personal improvement which highly influenced student decision model for choosing the international Campus. Therefore it would be wise for administrators to periodically reevaluate how students’ needs to assess the changes. The fact that students don’t consider traditional Marketing communication tools such as advertising in Local and National Press, public relation and publicity and electronic media as they play a significant role in their choices for selecting international campus universities, they can find information provided through these channels as inadequate or misleading or maybe students just don’t find these sources of Communication as trustworthy for their final decision making. This study also gives valuable information on the preference of sources for students who are planning to study in an international campus. We have no claims for the generalize ability of this research findings. However, the findings generally support what is already known about factors influence on students’ choice model in selecting the international campus university in Iran
  9. Keywords:
  10. Decision Making Model ; Iran ; Higher Education ; Student's Choice Model ; International Campus

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