Leveraging User-Item Interactions for Trust Prediction, M.Sc. Thesis Sharif University of Technology ; Jalili, Mahdi (Supervisor)
Abstract
Trust prediction, the ability to identify how much to trust to allocate an unknown user, is an important prerequisite toward the development of scalable on-line e-commerce communities. We are more likely to purchase an item from a seller on an e-commerce websites such as eBay or Amazon, if our trusted acquaintances have reported positive experiences with that seller in the past. Reviews from trusted users will carry more weight towards the purchasing decision than reviews from anonymous or unknown customers. Thus, these platforms must support computational mechanisms for propagating trust between users. One of the significant challenges in the trust prediction problem is the unprecedented...
Cataloging briefLeveraging User-Item Interactions for Trust Prediction, M.Sc. Thesis Sharif University of Technology ; Jalili, Mahdi (Supervisor)
Abstract
Trust prediction, the ability to identify how much to trust to allocate an unknown user, is an important prerequisite toward the development of scalable on-line e-commerce communities. We are more likely to purchase an item from a seller on an e-commerce websites such as eBay or Amazon, if our trusted acquaintances have reported positive experiences with that seller in the past. Reviews from trusted users will carry more weight towards the purchasing decision than reviews from anonymous or unknown customers. Thus, these platforms must support computational mechanisms for propagating trust between users. One of the significant challenges in the trust prediction problem is the unprecedented...
Find in contentBookmark |
|