Developing Strategic Approach to CRM in Iranian Banking Industry: Key Issues in Creating Customer Perceived Value, M.Sc. Thesis Sharif University of Technology ; Miremadi, Alireza (Co-Advisor)
Abstract
This millennium could be named as a world of relationship and connection which these two terms impacts on each of our business and daily life dimensions, in the world of marketing , consumer relationship management (CRM) was the notion that introduced in 1995 and emphasize on the importance of 1 to 1 interaction. wide perspective and golden target of CRM makes this concept more desirable for all organizations which everyone hope to be achieved it and this is a gains of not just more sales but more profit, in fact CRM focused on the emotional interaction between to part of deals and tries to locked the consumer in the system by creation of sentimental dependence in consumer which drives the...
Cataloging briefDeveloping Strategic Approach to CRM in Iranian Banking Industry: Key Issues in Creating Customer Perceived Value, M.Sc. Thesis Sharif University of Technology ; Miremadi, Alireza (Co-Advisor)
Abstract
This millennium could be named as a world of relationship and connection which these two terms impacts on each of our business and daily life dimensions, in the world of marketing , consumer relationship management (CRM) was the notion that introduced in 1995 and emphasize on the importance of 1 to 1 interaction. wide perspective and golden target of CRM makes this concept more desirable for all organizations which everyone hope to be achieved it and this is a gains of not just more sales but more profit, in fact CRM focused on the emotional interaction between to part of deals and tries to locked the consumer in the system by creation of sentimental dependence in consumer which drives the...
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