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Importance of factors effective upon consumers' perception of fairness in dynamic pricing: An fcm approach SUBMITTED to: ICAI

Dehdashti, Y ; Sharif University of Technology

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  1. Type of Document: Article
  2. Abstract:
  3. This article build upon fairness in pricing -i.e. a perceived fairness judgment by a buyer of a seller's prices (Haws and Bearden, 2006) - and dynamic pricing - a strategy in which prices vary over time, consumers, and/or circumstances (Haws and Bearden, 2006) - an analysis of the importance of the factors influencing consumers' perception of fairness. Specifically, it uses fuzzy cognitive maps on the model proposed by Haws and Bearden (2006) to find the most important path leading to consumer satisfaction with the price. The FCM analyzes the responses of a group of 30 experts from 4 leading companies in medical equipment importing to find the most important paths
  4. Keywords:
  5. Consumer purchase satisfaction ; Fuzzy cognitive maps ; Price fairness judgment ; Consumer purchase ; Dynamic pricing ; Fuzzy cognitive map ; Price fairness ; Transaction characteristics ; Artificial intelligence ; Costs ; Fuzzy rules ; Fuzzy systems ; Purchasing ; Factor analysis
  6. Source: Proceedings of the 2011 International Conference on Artificial Intelligence, ICAI 2011 ; Volume 2 , 2011 , Pages 698-705 ; 9781601321855 (ISBN)
  7. URL: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.217.8370