Loading...

Customer Satisfaction’s Index Identification in E-learning Courses Case Study in a Virtual University

Rastegar, Hossein | 2015

512 Viewed
  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 48118 (44)
  4. University: Sharif University of Technology
  5. Department: Management and Economics
  6. Advisor(s): Eissaei, Mohammad Taghi
  7. Abstract:
  8. E-learning is a broad set of methodologies and software’s, based on information technology, which provides learning opportunities for people of different backgrounds regardless of their location and time. E-learning has not only recently experienced a major uptake in business and academia, but has also proven itself as a necessity for most learners in different fields. This said, it is needless to mention that it has also encountered some difficulties and setbacks along its way to educational dominance. User satisfaction or customer satisfaction is one of the major means by which one can evaluate the success of such programs. Organizations on the other hand are incorporating behavioral sciences in their managerial practices in order to not only retain their old customers but also attract new ones. In this regard virtual universities as knowledge based organizations in which producing and disseminating knowledge is their primary goal are not an expecting Given the limitations of universities and also given the current situation of the educational realm in Iran, universities are battling together to attract the best possible students. As E-learning is a new concept to this educational realm, virtual universities need to differentiate themselves through innovative methods in order to attract the best students. This study focuses on extracting a list of main indexes related and effective on customer satisfaction, which is in this case student satisfaction in a virtual university. The output of this study would help virtual universities understand the main factors influencing customer satisfaction, and also understand their weak points and strengths in order to minimize the risk of unsatisfactory programs
  9. Keywords:
  10. Information Technology ; Customer Satisfaction ; Electronic Learning ; Virtual University

 Digital Object List

 Bookmark

No TOC