Young Attitudes Toward Luxury Fashion Brands from a Social Identity Perspective:(A case study: Buying Luxury Cars in Tehran City by the Young), M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
The purpose of this study was to investigate the attitude of young people towards luxury brands from the point of view of social identity (Case study: Luxury cars shopping in Tehran by young people).In this regard, while reviewing the concepts of attitude and luxury brands dimensions, using the method of regression and structural equation modeling, we investigated the attitude of young people towards luxury brands.The statistical population of this research includes customers of Del's Brandy Benz and BTBMW District 1 in Tehran. Their number is estimated to be 500, and the sample size is determined using Morgan Crujsi's table to determine the sample size of 217 people. Using the Simple random...
Cataloging briefYoung Attitudes Toward Luxury Fashion Brands from a Social Identity Perspective:(A case study: Buying Luxury Cars in Tehran City by the Young), M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
The purpose of this study was to investigate the attitude of young people towards luxury brands from the point of view of social identity (Case study: Luxury cars shopping in Tehran by young people).In this regard, while reviewing the concepts of attitude and luxury brands dimensions, using the method of regression and structural equation modeling, we investigated the attitude of young people towards luxury brands.The statistical population of this research includes customers of Del's Brandy Benz and BTBMW District 1 in Tehran. Their number is estimated to be 500, and the sample size is determined using Morgan Crujsi's table to determine the sample size of 217 people. Using the Simple random...
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