The Effect of Bureaucracy on the Integration of Technical Knowledge and Market Knowledge in the Process of Product Development, M.Sc. Thesis Sharif University of Technology ; Kiamehr, Mehdi (Supervisor) ; Maleki, Ali (Co-Supervisor)
Abstract
In this research, the effect of organizational Bureaucracy on the integration of technical knowledge and market knowledge in the process of developing new products, along with other factors mentioned in previous literature, has been studied. To this purpose, a questionnaire was prepared which measured both the degree of integrity and the effect of bureaucracy on integrity. This questionnaire was completed by marketing and research and development managers of 39 innovative companies in the field of information and communication technology (ICT). Regression analysis was used for data analysis. The results of this research show that bureaucracy as an organizational factor, along with other...
Cataloging briefThe Effect of Bureaucracy on the Integration of Technical Knowledge and Market Knowledge in the Process of Product Development, M.Sc. Thesis Sharif University of Technology ; Kiamehr, Mehdi (Supervisor) ; Maleki, Ali (Co-Supervisor)
Abstract
In this research, the effect of organizational Bureaucracy on the integration of technical knowledge and market knowledge in the process of developing new products, along with other factors mentioned in previous literature, has been studied. To this purpose, a questionnaire was prepared which measured both the degree of integrity and the effect of bureaucracy on integrity. This questionnaire was completed by marketing and research and development managers of 39 innovative companies in the field of information and communication technology (ICT). Regression analysis was used for data analysis. The results of this research show that bureaucracy as an organizational factor, along with other...
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