Prioritizing and Clustering Customers in a Supply Chain with Perishable and Fast Moving Consumer Goods (FMCG) (Case Study of Ramak Company), M.Sc. Thesis Sharif University of Technology ; Rafiee, Majid (Supervisor)
Abstract
Knowing different groups of customers and building effective communication with them in such a way as to guarantee the future economic interests of the organization is a very important issue in today's businesses. The attraction of profitable customers, as well as the preservation of valuable old customers, are both important, except for the precise identification of their features. The value of customer longevity plays an important role in customer segmentation, and there are numerous researches that focuses on customer value with the aim of making more profit for the organization, most of which have life-cycle customer value models as the main inputs for segmentation cCustomers have been...
Cataloging briefPrioritizing and Clustering Customers in a Supply Chain with Perishable and Fast Moving Consumer Goods (FMCG) (Case Study of Ramak Company), M.Sc. Thesis Sharif University of Technology ; Rafiee, Majid (Supervisor)
Abstract
Knowing different groups of customers and building effective communication with them in such a way as to guarantee the future economic interests of the organization is a very important issue in today's businesses. The attraction of profitable customers, as well as the preservation of valuable old customers, are both important, except for the precise identification of their features. The value of customer longevity plays an important role in customer segmentation, and there are numerous researches that focuses on customer value with the aim of making more profit for the organization, most of which have life-cycle customer value models as the main inputs for segmentation cCustomers have been...
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