Modeling User Behavior in Applications and Maximising User Lifecycle

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Salimian, Hamed | 2019

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 52332 (19)
University: Sharif University of Technology
Department: Computer Engineering
Advisor(s): Habibi, Jafar
Abstract:
Smartphones are ubiquitous nowadays. This fact would give the opportunity to the developers to earn lots of money and attention. One of the main factors in a successful business plan is user lifecycle, meaning that users use the app more and more in a specific period. For app developers, notifications are an effective way to interact with the users in different ways depending on the nature of the notification. However, hen a notification is sent out to a user, it is delivered directly without considering the users situationor psychological state. The notification could be perceived as a distraction or interruption, potentially causing inattentionand frustration for the recipient, even if the content of the notification is not demanding at all. In this research we have developed a model to determine the best time to send a push notification to each user in a video recommendation system, so that we can increase the rate of successful watch, resulting in increasing user lifecycles
Keywords:
Notification ; Push Notification ; Recommender System ; Application Program ; User Engagement ; Smart Phones

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