Determining Informative Content based on Customer Needs Using Deep Learning on Customer Reviews, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Right from the start, customer need has been the center of focus for every firm. It’s hard to find a single firm which is not focused and customer centric. Firms are spending millions of dollars every year to make customer surveys and interviews to find out customer needs, new product development and brand perceptions. After the invention of the internet and the rise of home computers people started to act differently. Most of the purchases went online and customer reviews flooded over the internet. They freely express their mind on websites which is a rich resource for market researchers and marketing firms. UGC is rich enough to analyze customer’s thoughts and needs. The volume of UGC has...
Cataloging briefDetermining Informative Content based on Customer Needs Using Deep Learning on Customer Reviews, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Right from the start, customer need has been the center of focus for every firm. It’s hard to find a single firm which is not focused and customer centric. Firms are spending millions of dollars every year to make customer surveys and interviews to find out customer needs, new product development and brand perceptions. After the invention of the internet and the rise of home computers people started to act differently. Most of the purchases went online and customer reviews flooded over the internet. They freely express their mind on websites which is a rich resource for market researchers and marketing firms. UGC is rich enough to analyze customer’s thoughts and needs. The volume of UGC has...
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