Providing a Model for Formulation of Technological Strategy in the Field of Hybrid & Electric Vehicles in Iran Khodro Car Maker Company

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Tanha, Amir Abbas | 2020

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Type of Document: M.Sc. Thesis
Language: Farsi
Document No: 53645 (44)
University: Sharif University of Technology
Department: Management and Economics
Advisor(s): Arasti, Mohammad Reza
Abstract:
Companies are facing increasingly faster pace of technological evolution. Running a business with a large supply chain without considering the technological changes in the environment might provoke a difficult situation and result in competitive disadvantage. The field of hybrid and electric vehicles has developed a lot in the last decade in the world and the technologies of this field are developing in a dynamic circumstance. Iran Khodro, as the largest automaker in Iran, cannot be indifferent to this reality. Despite the huge oil and gas resources in the country, is it necessary to develop hybrid and electric vehicles in Iran? This is the main question we are trying to answer in the first part of the present study via discussing ten main reasons on why Iran Khodro should be active in this new field of technology. The second question is about what should be the investment priorities of Iran Khodro regarding hybrid and electric vehicles? In order to answer to this question, a comprehensive method of technology strategy formulation is developed based on Chiesa model
Keywords:
Electrical Vehicle ; Hybrid Car ; Appropriate Technology Selection ; Iran Khodro Company ; Technology Strategy ; Technology Strategy Formulation ; Chiesa Model

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