Usage of Data Mining for Prediction of Customer Loyalty, M.Sc. Thesis Sharif University of Technology ; Rafiee, Majid (Supervisor)
Abstract
Markets are becoming more saturated every day and competition between different businesses is increasing. The importance of managing Customer churn in various businesses has become increasingly important because the cost of attracting a new customer is many times greater than retaining an existing customer. With the development of data mining and its increasing expansion and the other side, the increase of stored information related to various organizations and businesses has accelerated the operations of extracting knowledge from data. Today, businesses are moving towards the use of intelligent knowledge extraction systems, of which Customer churn prediction systems are one of the most...
Cataloging briefUsage of Data Mining for Prediction of Customer Loyalty, M.Sc. Thesis Sharif University of Technology ; Rafiee, Majid (Supervisor)
Abstract
Markets are becoming more saturated every day and competition between different businesses is increasing. The importance of managing Customer churn in various businesses has become increasingly important because the cost of attracting a new customer is many times greater than retaining an existing customer. With the development of data mining and its increasing expansion and the other side, the increase of stored information related to various organizations and businesses has accelerated the operations of extracting knowledge from data. Today, businesses are moving towards the use of intelligent knowledge extraction systems, of which Customer churn prediction systems are one of the most...
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