Snappfood UGC Classification Using Machine Learning and Comparison of SVM and NB Methods, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
One way for businesses to grow and compete, in any age (especially the digital age), is to create a Brand Relevance through creating or finding, and then owning new categories or subcategories. In this way, instead of beating competitors; they become irrelevant by enticing customers to buy a new category or subcategory for which other alternative brands are not considered relevant. Firms traditionally rely on interviews and focus groups to identify these subcategories and customer needs. Nowadays, with the growth of social media, user-generated content (UGC) is also a good alternative source. However, Due to the large size of UGC and the non-informative or repetitive data it contains,...
Cataloging briefSnappfood UGC Classification Using Machine Learning and Comparison of SVM and NB Methods, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
One way for businesses to grow and compete, in any age (especially the digital age), is to create a Brand Relevance through creating or finding, and then owning new categories or subcategories. In this way, instead of beating competitors; they become irrelevant by enticing customers to buy a new category or subcategory for which other alternative brands are not considered relevant. Firms traditionally rely on interviews and focus groups to identify these subcategories and customer needs. Nowadays, with the growth of social media, user-generated content (UGC) is also a good alternative source. However, Due to the large size of UGC and the non-informative or repetitive data it contains,...
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