Sharing Economy’s Customers Segmentation Based on Participation Motives Case Study: Ride-sharing Platforms in Iran, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Among businesses operating under the sharing economy model, ride-sharing platforms or Internet taxis have attracted a lot of attention and have been able to encourage millions of people to use them in a few years. Meanwhile, what has been the subject of numerous researches in recent years is the motivation of people to use this type of business. Understanding what motivates users to use these businesses is important to them because it helps them allocate their resources optimally by focusing on the benefits, shortcomings, and potential disadvantages of their product, And then by improving the provided service, have more advantages and attractiveness in the eyes of customers. Accordingly, in...
Cataloging briefSharing Economy’s Customers Segmentation Based on Participation Motives Case Study: Ride-sharing Platforms in Iran, M.Sc. Thesis Sharif University of Technology ; Najmi, Manoochehr (Supervisor)
Abstract
Among businesses operating under the sharing economy model, ride-sharing platforms or Internet taxis have attracted a lot of attention and have been able to encourage millions of people to use them in a few years. Meanwhile, what has been the subject of numerous researches in recent years is the motivation of people to use this type of business. Understanding what motivates users to use these businesses is important to them because it helps them allocate their resources optimally by focusing on the benefits, shortcomings, and potential disadvantages of their product, And then by improving the provided service, have more advantages and attractiveness in the eyes of customers. Accordingly, in...
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