Analyzing Effect of Perceived Risk on Intention to Use of Mobile Bank, M.Sc. Thesis Sharif University of Technology ; Kiamehr, Mehdi (Supervisor)
Abstract
Mobile Bank is a service that has emerged for about a decadein Iran. while electronic methods and information technologies are used ininternational markets, in Iran using new technologies in the payment and financial industry is limited to the ATMs and Shetab network services. One of the mainreasons for the lack of tendency in using mobile banks and other electronic paymentmethods is these methods’ security concerns. Therefore, in this research, anattempt has been made to provide a model for technology acceptance in order toexamine the main factors of insecurity among users. As a case study, MellatMobile Bank's application has been evaluated in this research and an attempt hasbeen made to...
Cataloging briefAnalyzing Effect of Perceived Risk on Intention to Use of Mobile Bank, M.Sc. Thesis Sharif University of Technology ; Kiamehr, Mehdi (Supervisor)
Abstract
Mobile Bank is a service that has emerged for about a decadein Iran. while electronic methods and information technologies are used ininternational markets, in Iran using new technologies in the payment and financial industry is limited to the ATMs and Shetab network services. One of the mainreasons for the lack of tendency in using mobile banks and other electronic paymentmethods is these methods’ security concerns. Therefore, in this research, anattempt has been made to provide a model for technology acceptance in order toexamine the main factors of insecurity among users. As a case study, MellatMobile Bank's application has been evaluated in this research and an attempt hasbeen made to...
Find in contentBookmark |
|