Developing Optimization Models for Promotion Planning, Ph.D. Dissertation Sharif University of Technology ; Modarres Yazdi, Mohammad (Supervisor) ; Aslani, Shirin (Co-Supervisor)
Abstract
Sales promotion plays an important role in increasing the profit, attraction, and retention of consumers. Temporary discounts are a popular promotional tactic that is applied in diverse situations. In this study, we examine some situations to determine optimal decisions. In the first scenario, promotions are implemented during predetermined periods, and the seller determines optimal pricing to achieve two separate objectives: maximizing profit and managing demand (clearance sales). We propose generalized inverse optimization models that determine discounted prices to make the given promotion timing as close to optimal as possible. The efficacy of our approach is demonstrated through...
Cataloging briefDeveloping Optimization Models for Promotion Planning, Ph.D. Dissertation Sharif University of Technology ; Modarres Yazdi, Mohammad (Supervisor) ; Aslani, Shirin (Co-Supervisor)
Abstract
Sales promotion plays an important role in increasing the profit, attraction, and retention of consumers. Temporary discounts are a popular promotional tactic that is applied in diverse situations. In this study, we examine some situations to determine optimal decisions. In the first scenario, promotions are implemented during predetermined periods, and the seller determines optimal pricing to achieve two separate objectives: maximizing profit and managing demand (clearance sales). We propose generalized inverse optimization models that determine discounted prices to make the given promotion timing as close to optimal as possible. The efficacy of our approach is demonstrated through...
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