Behran Mehr Peyma (BMP) is an elevator equipment producer and trader in Iran which was established in 2004. At first they are producing some regular parts of elevator and then during these years they are trying to improve their work and expand their business till they have the 15% market share in elevator market in Tehran.In this thesis I am trying to use the SWOT and PETS methods to show the exact situation of BMP comparing to the whole market considering the competitors.During this reduction in the market I suggest to BMP to change some policies and use some of its strength to attract some new customers, changing their brand name and find a relation to contribute in some tenders and...