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The Effects of Organizational Mindfulness on Covid-19 Crisis Management and Business Survival: Case Study of Health Tourism SMEs in Iran

Abdoli, Sarah | 2021

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  1. Type of Document: M.Sc. Thesis
  2. Language: Farsi
  3. Document No: 54124 (44)
  4. University: Sharif University of Technology
  5. Department: Computer Engineering
  6. Advisor(s): Najmi, Manouchehr; Tasavori, Misagh
  7. Abstract:
  8. In the world of today, the high rate of change, instability and uncertainty leave organizations under the constant effect of crises and unforeseen events. The prediction, prevention and control of crises alongside sustained performance and stability are now vital to the survival of organizations. The COVID-19 pandemic has created innumerable challenges for many businesses in Iran, including Small and Midsize Enterprises involved with health tourism, and has placed their subsistence at risk. The concept of Organizational mindfulness can help organizations avert crises and unexpected incidents, while rapidly bringing such events under control and mitigating the associated damage, should they occur. The present work has been carried out with regard to the importance of crisis management for health tourism SMEs and with the objective of exploring methods of managing the COVID crisis and surviving in businesses with high levels of mindfulness. The current qualitative research has been carried out with a discovery approach and the data has been gleaned from separate case studies from the health tourism industry. The organizations researched were assessed in terms of their organizational mindfulness before being interviewed. In order to answer the research question, semi-structured interviews were carried out with high-level managers of these businesses and processed using content analysis to yield results, in which four main themes were identified: “Increasing organizational reliability through pre-crisis preparation and capacity-building,” “Creating a learning culture”, “Change management and motivational leadership,” “maintaining organizational agility in effective responses to environmental disturbances,” “Prioritize innovation and make the best use of the organization's capacity” and “The need to maintain organizational agility in responding efficiently to environmental turbulence”. The research findings show that organizational mindfulness helps in crisis management using ambidexterity and entrepreneurial orientation: by exploring environmental opportunities and exploiting existing resources and competencies, mindfully. Furthermore, findings show that for an effective crisis management the relationship between organizational agility and resilience is essential
  9. Keywords:
  10. COVID-19 ; Disaster Management ; Small and Medium Businesses ; Health Tourism ; Collective Mindfulness ; Organizational Mindfulness ; Organizational Survival

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