Sharif Digital Repository

Nowadays many of us spend a big part of our daily times on social media.One of the most important research problems in social media analysis is how to engage users. The trace of user activity over these websites is a valuable resource for user understanding and engagement, but this data is very huge and unstructured. An approach to deal with this problem is user behavior modeling. In this process, first a behavioral model is considered for users, then using the activity data and the behavioral model, some parameters are learned. Finally, using the learned parameters, a user profile is constructed for each user. This profile can be used for user engagement and many other applications....