Sharif Digital Repository

Marketing channels are a set of organizations which because of having access to target market and communication with consumers play an effective role in consumer buying process and offering goods and services.The main purpose of this thesis is to investigate consumer buying process in online stores, as a marketing channel. In order to meet the objective and investigate customer’s attitude, the focus is on brand image whose three main components are: store brand image, product brand image, and product specifications. The three components collectively influence customer purchase intention. To have a holistic understanding of purchase process, the value of transaction is defined as a mediator... 

With the expansion of renewable energy resources in power systems, due to the uncertainty with the output power of these power plants, there is a price sparks and load curtailment for some hours. One of the most important reasons for this sparks is the limited ability of units to provide unexpected changes in net load; on the other hand, the retirement of units with flexible thermal capacity, this liability in providing net load changes is more visible than before, because of the limited in ramprate of power plants at a specified time interval. For this reason, some of the independent system operators (ISO) have introduced various strategies to increase the system's flexibility to provide... 

Let X = fx1; : : : ; xng be the set of vertices of a hypergraph H and E = fe1; : : : ; emg be the set of its edges. The incidence matrix of hypergraph H is an n m and (0; 1)-matrix, N, such that nij = 1 if xi 2 ej and nij = 0, otherwise. A zero-sum flow for H is a vector with non-zero entries that is in the null space of N. A zero-sum k-flow is a flow with non-zero integer entries that absolue value of each entry is at
most k 1. In this thesis we study the existence of zero-sum flows for designs and hypergraphs. Also we consider zero-sum 3-flows in 2-Steiner designs  

In this research study, the reciprocal relationship between Emergent States and Team Processes has been analyzed in boards of directors, by using case study method with semi-structured interview as the method of data collection and thematic analysis as the method of data analysis. This research was conducted on the companies which are active in Information Technology industries, their size is in the range of SMEs, and have passed the early startup stage and an external investor has joined the board. After thematic analysis, narrating each case’s story, and theoretical analysis on each case, the obtained results are demonstrated with discussion on both cases, introducing a theoretical model,... 

Heat transfer phonomenon is very important in solids and fluids, specially in fractured medium which has a major role in response of domain.In fact the fracture in special conditions can prevent the heat flow and in different conditions can aid the heat flow and conducts it.Propagation of hydraulic fracture by non-isothermal injection in fractured domain is a problem that has many physical phenomena like modeling of porous medium, heat transfer process in medium, discontinuities presence, concevtion of heat process by hydraulic fracture, fracture propagation, interaction of hydraulic fracture with existing fractures, junctions of cracks, contact phenomenon, etc. Therfore, solving this... 

Surface phenomena and dynamic interfacial properties plays a significant role in multiphase gas-liquid & liquid-liquid processes applied in different industrial applications. However, current laboratory equipment and represented methods for dynamic and unsteady state condition caused by motivation of interface of two phases (like rising bubble), in purpose of qualitative investigation of interphase properties are not satisfying enough. Also, common modeling methods are represented with lots of modified assumptions which are not validated properly with experimental results. In current thesis, with development of laboratory tools and applying the “rising bubble method” for investigating the... 

Today, application of aluminium alloys in industries is developing. And this is because of some specification of these alloys like high proportion of the Strength per weight. One of the most useful alloys of this alloy group is A356 alloy that contain 7 % Silicon and 0.4 Percent of magnesium, this alloy because of cast ability, heat treat ability specification is use developing in air and automotive industries. But usage of this alloys combined with some difficulties like low fluidity and formation of shrinkage and gas porosities in this alloys. In present work with programmer software Visual Fortran, based on Finite difference method, a simulation model has been developed, can solve heat... 

With the increasing expansion of modern DC loads and utilizing energy storage systems along with distributed renewable energy resources, grid-following bidirectional voltage-sourced converters (GFBVSCs) with fast dynamic performance are required. Due to the presence of single-phase loads and asymmetrical short circuit faults, unbalanced grid voltage conditions are available in the distribution system. Under unbalanced conditions, an oscillating component with a frequency of twice the grid angular frequency appears on the DC side. Removing double-frequency ripple in the DC link voltage without third harmonic current injection and reactive power injection to the grid based on the grid codes to... 

In today's era, metal nanoparticles play an important role in technologies emerging from different sciences, such as chemistry, physics, optics, material science, due to their unique characteristics. In the development of nanooptics science, it can be said that metal nanoparticles play an important role. The ability of conductive electrons collective oscillation causes surface charge density fluctuations in nanoparticles, this phenomenon is known as surface plasmons. Surface plasmons are surprisingly coupled with light and cause the significant increase in the intensity of optical fields induced in nanoparticles. Therefore, with the presence of localized surface plasmons or plasmon... 

Understanding of the Molecules is the main purpose of the chemistry. Ab-initio molecular dynamics (AIMD) as a branch of the computational chemistry, tries to give us a deep comprehension of the molecule, and its chemical, physical and optical activities. This comprehension, relies on the accuracy of quantum mechanics, in addition to the speed of the classical mechanics. The mixing of the quantum mechanics and the classical mechanics could simulate activities of the atoms in the time-domain, provided the mixing is done with precaution. This, in turn, helps us to forecast the response of a molecule in different situations, and also translating the macroscopic phenomena in a nanoscopic... 

To date, the plasmonic properties of many metallic and semi-conducting materials have been investigated and used in various industries. One of the plasmonic material categories that have always been considered is polycyclic aromatic hydrocarbon or PAH, whose plasmonic resonance energy depends on the charge state of the molecule. In this regard, it is easy to change the plasmonic resonance energy via changing the induced charge, which is a unique feature of the mentioned materials. In addition, plasmonic structures with excitations in the infrared region are able to enhance the vibration intensity of absorbed molecules by increasing the electric field around themselves. Therefore, they have...