Sharif Digital Repository

In the past few years, virtual advertisement replacement has become one of the most popular methods of advertising. Currently a few companies are applying this novel technique on highly-viewd soccer videos. In the atmosphere of rivalry for achieving a method of cheapest and least needed-equpiment between companies, this thesis is aimed at introducing an all software system based on multi-view soccer videos. The goal is to bring the best possible qualities given the challenges of this particular definition. This thesis provides a system to replace advertisement boards around soccer field which consists of detection, tracking and adjusting the advertisement. In detection the systems aligns the... 

In order to survive in today's business world, which is changing at a very fast pace, organizations can detect deviations even before they occur, quickly and with a high percentage of confidence, by analyzing their processes, in order to prevent disruptions in the processes. by monitoring the information systems that automatically execute business processes, it is possible to ensure the correct implementation of the existing processes. For this purpose, various techniques for monitoring business processes have been presented so that managers have a comprehensive and real view of how implement processes and be able to identify possible deviations in the future and try to fix them because the... 

Introduction: Today, backward and forward scattering tomography of dispersive medium is of great interest because of its broad applications, especially in medical imaging, of breast cancer, Distinguishing different tissues of the body from each other is one of the necessities. Increasing the quality of the image by just a few percents has great improvement on the tomography resolution.
Materials and Methods: In this project we made phantom of the tissue and tumor from Intralipid 10% plus Agarose and Indian ink for soft tissue and plastic fibers as tumor having birefringence factor of 0.001.After putting the plastic tumor in soft tissue phantom, the polarized white light and a digital... 

Investigation of electrohydrodynamic behavior of fluids under electric fields is a challenging and impressive matter in condensed matter physics. In this thesis, inspired from previous works on liquid film motor, a new phenomenon has been observed and its properties has been investigated.Here by making a new device named “Liquid Film Electric Generator” we produced potential difference on the rotating suspended liquid film under electric field. The power conducted by electrodes has been generated on the surfaces of the film. By this method, under electric field of 1000 V/cm, micro-watt electric power can be achieved on a liquid film of diameter of about 1 cm.We explained this phenomenon on... 

Nowadays Aeroelasticity is one of most important branch of aerospace science. The Aeroelastic analysis and get on aeroelastic safety margin, is one of the major steps that must be taken in flying crafts design. Diverse software have been developed for this purpose. Due to the increasing the demands of use of composite materials in aircraft structures, need to examine the effect of various parameters such as angles and stacking sequence on the aeroelastic instability (flutter and divergence) composite aircraft structures is determined. The analysis of wind turbines as a means of extracting energy from the wind and having a large diameter blades, causing the interference effects of aerodynamic... 

This work is concerned with a class of plate equations with memory and p-laplacian operator with simply supported boundary condition, where Ω is a bounded domain
of RN; g > 0 is a memory kernel that decays exponentially and f(u) is a nonlinear perturbation. This kind of problem without the memory term models elastoplastic flows  

Vehicular ad hoc networks (VANETs) are currently attracting the attention of researchers around the world. They offer a wide range of applications improving road safety and driving comfort. Since VANET applications affect safety-of-life, data security in a vehicular system is mandatory. VANET is a special case of Mobile Ad hoc Network (MANET). Routing in VANET is a controversial issue. Furthermore, Security at routing level is so important because if the routing is compromised, other protocol layers on top of the network layer are also compromised. In this thesis, DSDV, DSR and AODV routing protocols are simulated to understand which of these protocols are suitable for VANET. Finding... 

Over the past two decades, the interest in exploring consumers' behavior has risen to popularity. Nowadays, it is necessary for marketers to reach out to the right consumers at the right time and with the right message. Even though the positive impact of tracking consumers throughout their purchase journey and its managerial implications have been emphasized several times by academics, There is still a lack of practical research on how to discern the consumers' stage in the purchase journey from a holistic point of view. In this study, we develop several machine learning models, including RNNs (GRU and LSTM), Transformers, and XGBoost, by utilizing historical data of Yektanet (the leading... 

Recently, the advent of online platforms as an intermediary tool has provided an opportunity for service providers and manufacturers to offer their services/products to consumers. Ride-hailing platforms are an example of these businesses where independent drivers and passengers are matched via an online platform. One of the most significant challenges faced by these companies is the emergence of strategic behaviors on both the demand and the supply side, which might affect the performance and profitability of the platform.In this thesis, we study the strategic behavior of drivers and its impact on their performance, using the data of one of the largest ride-hailing companies in Iran. We use... 

There are always some unpredictable phenomena happen in the process of constructing of a downstream petrochemichal plant resulting to delays that increase the cost compared with the benefits or sometimes cancelation of the projects that abodones the investors from the returns at all. On of the reasons that these issues can dwibdles the benefits is that most of Iranian’s downstream companies do not prepare suitable and sufficient capabilitities to cope with such a risks. In this thesis, at first, influensive risks on the downstream oil and gas projects in Iran have been studied based on a comprehensive litreture review, secondly using a questionnaire, these extracted risks have been assessed... 

This research examines the attributes, themes, and topics discussed in electronic word-of-mouth (e-WOM) generated in TripAdvisor for robotic hotels in comparison to traditional ones. The first objective is to explore the themes and topics within TripAdvisor negative e-WOMs for both types of hotels and analyze how these topics differ between the two types of hotels, using the Latent Dirichlet Allocation (LDA) method. The research shows that which topics are mostly discussed in TripAdvisor negative e-WOMs for both types of hotels. Additionally, the research explores whether different themes, topics, and attributes have varying effects on user ratings in traditional hotels versus robotic ones,... 

This study explores topics discussed in positive eWOM of robotic and conventional hotels through a comprehensive analysis of online reviews using Latent Dirichlet Allocation (LDA). LDA is an advanced topic modeling technique. To uncover topics discussed in eWOM of robotic hotels and conventional hotels, and then compare them to see if there are any meaningful statistical differences between them, three separate LDA models were implemented on reviews of robotic hotels, conventional hotels, and the overall rereviews of all hotels, respectively. The results reveal that “service quality and overall atmosphere” is the most common topic discussed considering both hotel types, with key themes... 

This thesis examines the impact of electronic word-of-mouth (e-WOM) on product demand forecasting, specifically in the context of video game consoles. This study examines the importance of emotion-based topics and their impact on demand forecasting at two stages of the product life cycle: pre-launch and post-launch. Using sentiment analysis and topic modeling, this study uncovers product sales drivers and captures evolving consumer sentiment throughout the product lifecycle. By integrating insights from diffusion theory and consumer information search theory, this research contributes to the field of demand forecasting using social media data. This research shows that by using the topics... 

Residential satisfaction plays a pivotal role in shaping liveable cities, profoundly influencing individuals' health and well-being. In contrast, dissatisfaction in living environments often triggers relocation intentions, leading to significant vacancy costs for landlords and property managers. While previous studies predominantly relied on traditional methods like surveys and interviews, our research adopts a novel, bottom-up approach, analysing this phenomenon through the lens of residents themselves. Leveraging a custom-developed Python-based web scraper, we meticulously gathered 195,000 online reviews from apartments.com. This comprehensive dataset spans the most populous cities and... 

In recent years, Internet advertising has become increasingly customized to individual users. As advertising carry on refining its capacities, it is more likely to be seen as insightful and useful by everyone. Consumers, particularly Gen Y and older members of Gen Z, are becoming more accepting of relevant advertising as digital acquaintance. Consumers now welcome active advertising that responds and reflects social activity, location, and brand and product preferences in real-time. This ability to be agile within the consumer’s connected experience is an emerging revenue driver and will continue to grow as ad platforms and ad presentations become smarter. But more personalization results in... 

Nowadays, one of the most popular methods of advertising is online advertising, which is commonly used by many businesses. In the meantime, targeting the right person at the right moment to show an advertisement is always a major concern of advertisers and other players in this field. One of the areas of study in the literature in this field is the investigation of factors affecting the effectiveness of targeted advertising. The purpose of the upcoming research is to investigate the impact of the advertised product involvement in targeted online advertising. This level of effectiveness is measured by considering click intention as a measure of effectiveness and examining the impact of...