Sharif Digital Repository

Diabetes is one of the most prevalent chronic diseases. Blood glucose control provides diabetics with the opportunity to keep their normal lifestyle, being a productive resource in the society, while ignoring to do so impose a huge cost to the society. Hence, it is of vital importance to find an appropriate approach to control and prevent the subsequent complications of diabetes. One of the most effective approaches is self monitoring of blood glucose (SMBG), which is now available through the commitment of a number of medical equipment companies to introduce SMBG products to the market. Some of the noted companies appointed Iran medical equipment market as a target for their market... 

This study analyzes determinants of customers’ switching intentions. The context of this study is service area and we have studied customers’ behavior of internet service providers. In this research we focus both on transactional and relational variables. We have tried to clarify the role of consumers’ commitment on their intentions to switch. Drawing from literature and based on previous service switching research we have developed a switching model. This includes two component of customer commitment and the antecedents of commitment. We have developed our hypothesis according to this model and the literature review. The survey was administered to ADSL internet home users. A sample of 130... 

The Study of antecedents and considering the status of Project-Based Organizations (PBOs) in our country such as MSA, Azarab, Sadad Machine, etc indicates that they are facing lots of problems in different aspects. This bad situation is in a way that amendment of part of sections guarantees the continuity of bad performance of these companies and we have to apply Business Process Reengineering and establishing a radical change in these firms. So the present research according to managers and experts opinions, several year observations of the writer and review of the literature of BPR, Project Management (PMBOK) and PBOs; and based on a library research, introduces the processes of PBOs in 3... 

Customer needs of Iran Print Industry have permanently been a secret for all producers, print centers and even many of the customers themselves. This research tries to find the relationship gaps between Iran Print Industry and its Individual /Industrial Customers, by identifying their needs. This will give recommendations on how manufacturers can increase their customers' satisfaction by providing them with what they need. Also it helps find the customers` satisfaction coefficient of the needs, which is a good guide for Customer Relationship Management in this industry.Therefore, manufacturers can spot these results by providing appropriate machines which can achieve these goals and offer... 

Increasingly adopting of multiple channels by companies in order to achieve greater market coverage and more sale, has made managers to deal with a new challenge of avoiding conflict in multiple channels. The importance of the issue and lack of empirical research provided motivation to study approaches to minimize multiple channel conflict and explore how they reduce conflict. Therefore a qualitative study using a single case (Solico Group) was conducted. After reviewing the literature 7 approaches were identified to minimize multiple channel conflict: Superordinate goals (goals that achieving them requires efforts and resources of more than one channel), Brand (using products with different... 

In today's competitive market we are witnessing the continouse production of new products. This forces companies to choose their branding strategies very carefully، since a wrong decision and a failure can lead to unfortunate consequences. So، Investegiating the factors that can affect new product branding strategies have become very important. Among these strategies, brand extention strategy has been more popular since it can increase the success probability of a new product. As a result، in this research we have investigated the influencers of evaluation of two branding strategies: brand extension and new brand. More specifically، this research aims to investigate the relation between... 

Based on symbolic theories BRANDS have personalities and according to this, brands like human beings have personality and stable behaviors in a period of time. Customers can imagine brands like a live creature according to different causes such as marketing communications, social responsibility of brand, CEO behaviors, clients, customers, etc. “BRAND PERSONALITY” is an interesting concept in world of marketing and it is one of the most important part of the brand identity. Brand personality makes people think at “brands” as friends. We consider “personality” as a perception of knowing, feelings and motivations that make people reactions toward their environment. Consuming is a way of... 

converters, the different configurations for matrix converters are proposed. In this thesis, a one-phase to three-phase matrix converter is used to control in three-phase induction motor. Different control methods are proposed to control the induction motor. The novel control methods include close loop speed and converter output current controls of induction motor are proposed based on SPWM. The structure of indirect matrix converter for the mentioned application also investigated. Moreover, three usual method of control of induction motor: DTC (Direct Torque Control), FOC (Field Oriented Control) and Space Vector Modulation are applied to the single to three- phase matrix converter. Each of...