Sharif Digital Repository

The Study of antecedents and considering the status of Project-Based Organizations (PBOs) in our country such as MSA, Azarab, Sadad Machine, etc indicates that they are facing lots of problems in different aspects. This bad situation is in a way that amendment of part of sections guarantees the continuity of bad performance of these companies and we have to apply Business Process Reengineering and establishing a radical change in these firms. So the present research according to managers and experts opinions, several year observations of the writer and review of the literature of BPR, Project Management (PMBOK) and PBOs; and based on a library research, introduces the processes of PBOs in 3... 

In today's competitive market we are witnessing the continouse production of new products. This forces companies to choose their branding strategies very carefully، since a wrong decision and a failure can lead to unfortunate consequences. So، Investegiating the factors that can affect new product branding strategies have become very important. Among these strategies, brand extention strategy has been more popular since it can increase the success probability of a new product. As a result، in this research we have investigated the influencers of evaluation of two branding strategies: brand extension and new brand. More specifically، this research aims to investigate the relation between... 

Increasingly adopting of multiple channels by companies in order to achieve greater market coverage and more sale, has made managers to deal with a new challenge of avoiding conflict in multiple channels. The importance of the issue and lack of empirical research provided motivation to study approaches to minimize multiple channel conflict and explore how they reduce conflict. Therefore a qualitative study using a single case (Solico Group) was conducted. After reviewing the literature 7 approaches were identified to minimize multiple channel conflict: Superordinate goals (goals that achieving them requires efforts and resources of more than one channel), Brand (using products with different... 

Diabetes is one of the most prevalent chronic diseases. Blood glucose control provides diabetics with the opportunity to keep their normal lifestyle, being a productive resource in the society, while ignoring to do so impose a huge cost to the society. Hence, it is of vital importance to find an appropriate approach to control and prevent the subsequent complications of diabetes. One of the most effective approaches is self monitoring of blood glucose (SMBG), which is now available through the commitment of a number of medical equipment companies to introduce SMBG products to the market. Some of the noted companies appointed Iran medical equipment market as a target for their market... 

Although a large amount of research have been made to study the role of production activities in our country, but the policies of supplying these industries were not studied well by the researchers. This research has been done by the goal of survey on the concept of excellence as a tool for improvement of organizations, in the field of SMEs. The main goal of this research is recognizing the key success factors in the field of SMEs in order to provide an appropriate framework for policy makers to make decisions for this sector of industry. In this research some concepts like productivity, organizational excellence, SMEs, excellence models and awards and etc. have been discussed in order to... 

Queue is crucial in new atmosphere of business. Firms and people see the dark side of this phenomenon. Investigation on The other side of queue is our main purpose of this study. Examining the relationship between queue and Perceived Quality, Price, Sacrifice, Value, and willingness to buy that make our conceptual framework and hypotheses is our primary objective.Questionnaire designed for evaluating construct. For each construct, standard scale was used. A survey was conducted in Iranian universities. The final sample includes 295 respondents. Regression analyses were performed.Results show significant relationship between our construct that confirm the other side of queue. Results show... 

In the world of today, the high rate of change, instability and uncertainty leave organizations under the constant effect of crises and unforeseen events. The prediction, prevention and control of crises alongside sustained performance and stability are now vital to the survival of organizations. The COVID-19 pandemic has created innumerable challenges for many businesses in Iran, including Small and Midsize Enterprises involved with health tourism, and has placed their subsistence at risk. The concept of Organizational mindfulness can help organizations avert crises and unexpected incidents, while rapidly bringing such events under control and mitigating the associated damage, should they... 

Brand perceptual mapping is a way to display the market structure in a particular industry. In the past, marketing managers relied on questionnaires and focus-groups' data to map the market structure and extract insights from it. These methods are expensive, time-consuming, and not generalizable due to the small sample size. With the expansion of social media, new techniques have been introduced that can map the market structure by analyzing user-generated content on social media. Currently, methods used for this task are automated methods based on the bag-of-word model, which ignores the meaning of words and sentences and needs big datasets. In this research, using language models and... 

Brand perceptual mapping is a way to display the market structure in a particular industry. In the past, marketing managers relied on questionnaires and focus-groups' data to map the market structure and extract insights from it. These methods are expensive, time-consuming, and not generalizable due to the small sample size. With the expansion of social media, new techniques have been introduced that can map the market structure by analyzing user-generated content on social media. Currently, methods used for this task are automated methods based on the bag-of-word model, which ignores the meaning of words and sentences and needs big datasets. In this research, using language models and... 

This research, addressing the significance of conducting studies in the under-explored and vital field of social entrepreneurship in Iran, which has a profound impact on the country's sustainable development, seeks to answer the following question: "How can various internal and external factors—factors both controllable and uncontrollable by the social entrepreneur—influence their resilience in Iran's unstable environment?" By identifying and presenting a comprehensive model of all factors affecting resilience at the individual (not organizational) level and the persistence of social entrepreneurship within the context of Iran—a developing country facing a unique combination of crises and... 

Living in a digital era, more and more of businesses are going online. Sudden outbreak of covid19 pandemic accelerated the expansion of e-commerce and pushed an increasing number of businesses to go online. One of the most important issues in a world of e-commerce, is how to measure the results and improve the outputs. Focusing on the digital marketing, the process is usually called “conversion rate optimization”. While there is an extensive literature on various methods of improvement and optimization, we aim to do so using the notion of digital nudging, which is rather a novel concept. Digital nudging is a model that, by incorporating nudge techniques and cognitive biases, tries to change... 

This thesis seeks to answer the following research questions: 1-How customers’ engagement with social media activation campaigns is conceptualized and operationalized? 2- What are the main antecedents of customers’ engagement with such campaigns? 3-How customers’ engagement with these campaigns affects brand image? The first research question is addressed in the first section of this research and includes five phases. Using the conceptualization of engagement in psychology, marketing, information systems, and some other fields, Phase 1 conceptualizes customers’ engagement with social media activation campaigns. This phase offers a comprehensive definition of this construct and discuss the... 

Brand perceptual map is a practical tool for visualizing the position of a brand and its competitors in the mind of customers. In traditional ways of building a brand perceptual map, the researcher identifies important aspects of the product and designs a questionnaire to measure the scores of different brands to gather the required information from users. With the increasing development of online shopping, users have been voluntarily registering their reviews in online shops, in a free and unstructured manner, and have created valuable data sources in these online stores. Due to the large size of registered reviews, processing them requires the use of automated methods in computers. In... 

One way for businesses to grow and compete, in any age (especially the digital age), is to create a Brand Relevance through creating or finding, and then owning new categories or subcategories. In this way, instead of beating competitors; they become irrelevant by enticing customers to buy a new category or subcategory for which other alternative brands are not considered relevant. Firms traditionally rely on interviews and focus groups to identify these subcategories and customer needs. Nowadays, with the growth of social media, user-generated content (UGC) is also a good alternative source. However, Due to the large size of UGC and the non-informative or repetitive data it contains,... 

Nowadays, different technologies help businesses in their various processes, especially marketing, so that their activities can be carried out in a better way.One of the emerging technologies that has come to the attention of retailers in recent years is augmented reality. With the help of this technology and only with a smartphone, a product can be viewed virtually and three-dimensionally in real space. There have been several studies on the effect of augmented reality technology on marketing processes and customers' shopping experience. Most of these studies have focused on the online shopping experience. This study examines how augmented reality technology, allows buyers to have more... 

In the past two decades, there have been significant advancements in responsible management education at the international level. These developments have led to new discourses and pathways in the field of management education and research. Responsible Management Education (RME) involves considering perspectives related to the responsibilities of enterprises, the social impacts of private sector activities on society, attention to the environment and sustainable development, and business ethics in the curriculum of business schools. Business schools worldwide have initiated numerous programs, studies, initiatives, lessons, and events to address social issues, responsible management, and... 

Based on symbolic theories BRANDS have personalities and according to this, brands like human beings have personality and stable behaviors in a period of time. Customers can imagine brands like a live creature according to different causes such as marketing communications, social responsibility of brand, CEO behaviors, clients, customers, etc. “BRAND PERSONALITY” is an interesting concept in world of marketing and it is one of the most important part of the brand identity. Brand personality makes people think at “brands” as friends. We consider “personality” as a perception of knowing, feelings and motivations that make people reactions toward their environment. Consuming is a way of... 

converters, the different configurations for matrix converters are proposed. In this thesis, a one-phase to three-phase matrix converter is used to control in three-phase induction motor. Different control methods are proposed to control the induction motor. The novel control methods include close loop speed and converter output current controls of induction motor are proposed based on SPWM. The structure of indirect matrix converter for the mentioned application also investigated. Moreover, three usual method of control of induction motor: DTC (Direct Torque Control), FOC (Field Oriented Control) and Space Vector Modulation are applied to the single to three- phase matrix converter. Each of... 

Customer needs of Iran Print Industry have permanently been a secret for all producers, print centers and even many of the customers themselves. This research tries to find the relationship gaps between Iran Print Industry and its Individual /Industrial Customers, by identifying their needs. This will give recommendations on how manufacturers can increase their customers' satisfaction by providing them with what they need. Also it helps find the customers` satisfaction coefficient of the needs, which is a good guide for Customer Relationship Management in this industry.Therefore, manufacturers can spot these results by providing appropriate machines which can achieve these goals and offer... 

Marketing nowadays is an extremely dynamic field in which brand plays a critical role. Although comparing to developed countries, marketing is not a very old science area in Iran, but in the past decade brand concept has become more and more important among marketing managers of domestic industries. Nevertheless, there is no scientific approach to manage this critical concept, i.e. brand among local companies.Since managing any concept requires measuring it, there have been many global research conducted in the past 4 decades in order to construct a measurement framework to evaluate brand equity. But in Iran however, there is a big gap in this area and brands are evaluated by marketing...