Sharif Digital Repository

The basal focus of brand management in the field of brand extension is tracking brand equity that can serve as a strategic tool in order to creating and sustaining long-lasting and profound associations between brand and the customers. Tracking brand equity executed in means of understanding that to what extend firms succeeds on appreciating their brand values on mindshare.This study aimed to assessing the intangible brand equity of Mahan Air among its mindshare and also clarifying the status of Mahan brand life cycle through Brand Asset Valuator approach. This model was designed by Young & Rubicam (Y&R) institute and is utilized for evaluating the non-financial value of creditable... 

All societies need energy to meet the basic needs of the people and to carry out the production processes. From 1850 onwards, the global use of fossil fuels (coal, oil and gas) for energy production increased, leading to a dramatic increase in the emission of carbon dioxide (CO2) into the atmosphere. Rising carbon dioxide and other greenhouse gases in the Earth's atmosphere and seeing adverse effects such as global warming have prompted the international community to replace fossil fuels with clean energy as much as possible. Geothermal energy as one of the clean, sustainable and extensive sources can be one of the available solutions to meet this need.Numerical modeling of geothermal... 

This research program is built up from understanding the dominant leadership style in the Iranian prosperous and propounded organizations according to Robert Blake and Jane Mouton Seventh Dominant Patterns of Behavior. According to the main purpose of this research, which includes defining the dominant leadership style and consequently studying its effects on organizational performance, apprehending how staff are led in successful organizations provides immediate insights into how the employed style can bring the organization forward and make it closer to its final objectives. Moreover, the research provides an opportunity for managers to critically assess, evaluate, and analyze their own... 

Iran is a country with bright cultural and historical background, and rich natural resources. It is also one of the important oil and gas exporters with a special geographical situation. The world energy needs are increasing rapidly and that requires higher oil production. On the other hand, oil is Iran’s most important source of revenue and the country is highly dependent on oil export. Islamic republic of Iran’s (I.R.I) 1404 program is visioning the country to be the first producer of material in the region, the second producer of oil in OPEC, and the third producer of gas in the world. Although critical conditions can slow down the process to achieve the vision, implementing this vision... 

The rapid growth in demand for computational resources driven by new applications and services had led to establishment of new cloud data centers. Such Data Centers consume enormous amount of electrical energy resulting in high costs and carbon emissions. Dynamic Consolidation of virtual machines and turning idle hosts off allow cloud providers to reduce energy consumption. But consolidation of virtual machines may leads to quality of service(QoS) degradation and Service level Agreement(SLA) violation. One of the most important reasons for QoS degradation is the migration overhead, therefore the number of VM migrations should be controlled. Over the last few years, VM consolidation problem... 

Determination of ultimate bearing capacity of shallow foundations has been discussed since long time ago in many books and papers. Although this is not generally a new problem, there are still some problems which may be interesting to be investigated in detail using suitable computer programs and by application of appropriate soil models. Comprehensive surveys on bearing capacity coefficients of different foundations have been done by utilizing FLAC software. The failure of soil is governed by the Elasto-Plastic Mohr-coulomb criterion. New graphs and equations have been developed for determining the coefficients. The equations achieved in this study by numerical methods, have been compared... 

Undoubtedly, machine learning and its practical applications have become essential topics in research and industry. Among these, representation learning holds special importance. The goal in this field is to find low-dimensional and meaningful representations of high-dimensional data that encapsulate essential information. Most existing methods focus only on the statistical correlations in data, which do not necessarily indicate real relationships between variables and can affect learning performance. This becomes even more problematic when the distribution of test data differs from the training data, as it makes the learned representations less generalizable. To tackle this problem, causal... 

Decoherence is one of the candidates for solving the measurement problem, and is among the group of theories which are trying to solve the measurement problem within the quantum theory, by removing the wave function reduction axiom. The main idea is to consider the environment of the system which was ignored in the classical physics. The openness of a quantum systems makes the system and its environment entangled, and that leads to the transmission of system information to the environment, and finally, the system loses its individuality. This approach claims that since the observer can’t control and consider all the degrees of freedom of the environment and has only access to the system,... 

One of the most important technologies in space missions is capability of moving satellites together with a predefined structure (virtual structure). This structure can reconfigure itself to any desired space mission and it is known as reconfiguration maneuver, in this maneuver all of the satellites have to follow needed virtual structure from any initial configuration to any desired second composition. In available virtual structure methods, there are a lot of limitations in maneuver because of algorithm constraints, in this project we try to extend available algorithm in virtual structure method and reach an algorithm which can start from any initial condition and complete the maneuver in... 

Statistical studies indicate the fact that in Iran, like many other developing countries, a significant percentage of buildings are made of traditional materials and most of them are adobe buildings especially in rural areas. Furthermore, geological data indicates that Iran is located in alps-Himalayas seismic zone and exposed by destructive earthquakes and adobe buildings suffer the most damages comparing with other type of the structures. According to these explanations, this research deals with adobe buildings behavior and provides solutions for reinforcing them and improving the seismic response of these buildings. These studies include numerical modeling with finite elements methods by... 

Today, the rapid and increasing growth of various human societies has led to an increased consumption of energy and the need for new resources. In fact, the excessive consumption of energy, especially fossil fuels, has caused adverse and sometimes irreversible effects on the human environment. Also, the consumption of different types of fossil fuels such as coal, oil, and natural gas, leads to a significant increase in greenhouse gases in the atmosphere. On the other hand, population growth and technological advancements in the last century have led to an increase in the demand for energy carriers. Therefore, the use of new energy sources instead of fossil fuels is an inevitable matter.... 

In this thesis we consider the problem of distributed computation by many processors.We mainly concentrate on matrix multiplication problem in this thesis because of its importance. A distributed system consists of N worker processors and one master processor. The master processor should distribute the computation between workers and after computation in each of them, collect the results. In this thesis, we are going to mitigate the effect of straggler processors by using coding methods. Straggler processors can cause delays in the computation time.In this thesis, we firstly introduce a method to multiply any number of matrices in each other. The proposed method occurred in one shot without... 

The main goal of current investigation was partial reduction of Fe2O3 available in Hematite-rich ore to Magnetite by Fludization Bed method. The reductive gas, CO, was produced by incomplete combustion of Acetylene and Airmixed in inappropriate ratio. X-Ray Diffraction and X-Ray Florescence analyses were implemented in order to conducting qualitative analysis of present phases before and after reduction of the ore. Quantitative analysis of the same phases was also conducted by Titration. The latter analysis revealed the precise magnitude of available iron in each of the oxide containing phases. The chemical composition of the reactor gas was also determined before and after reduction... 

Abstract The problem of competetive facility location can be defined as follows: There are a number of customers in the form of points in space, and two players arrange a number of facilities in the form of points in space, given some limitations, respectively. Each customer’s connection to each facility has a cost for the customer and an advantage for the facility, and each customer wants to be connected to at most one of the facilities which has the lowest cost for him. The goal is to find the strategy of placing the facilities and determining the cost which the facility receives from the customer, in such a way that the player’s profit is maximised.In this thesis, we first sought to...