Sharif Digital Repository

Although electronic banking service has been introduced in Iran for more than a decade، today half of the people who go to the physical bank branches are the ones can do their affairs via e-banking. The banks’ managers attribute the main reason for these unnecessary travels to insufficient trust towards e-banking systems. One of the important tools in this regard is mobile banking which is prevailing around the world، however it has not prevailed enough in Iran. This research has tried to investigate the cognitive and non-cognitive dimensions of trust to mobile banking. The data for this research has been collected from users of mobile bank service who have filled the online research...