Sharif Digital Repository

Due to the strategic importance of IT, there exists an undeniable need for a systematic analysis before deciding whether or not a particular IT process should be outsourced. A study that provides a systematic analysis for evaluating components of the company's IT for outsourcing may be useful to practitioners. In this research, analytic hierarchy process (AHP) is proposed as a suitable technique for analyzing information systems outsourcing decision. An IT outsourcing case is used to demonstrate the usefulness of the proposed approach. "Super Decisions" is used to implement the AHP  

Business Intelligence (BI) became a new trend in IT applications and the organization's request for it, has notably increased. BI helps organization for better decision making. It means appropriate and correct information for appropriate person at the suitable time and in the suitable format. The key point is that only buying a BI Application doesn't mean a successful BI Implementation. The organizations should know their needs and prerequisites for implementing these applications. Strategic alignment, information usage culture and technical readiness are a bit of these prerequisites. Banks are one of the industries that use IT as a heart in their business. Some of these banks create... 

Nowadays the issue of recognizing customer’s needs and leading different activities of industrial units to obviate such needs are important concerns and are coined as “Customer Relationship Management” in business literature. What’ s more, with the development of information technology ,creating the possibility to gather, warehouse and analyze huge amount of data quickly, “Data Mining” subject is presented to analysts and experts as a powerful tool. Currently in many aspects of CRM, analysts are considering Data Mining techniques in order to identify customers’ behavior pattern, performance and predict customers’ behavior and to specify their desires based on this pattern. This Thesis is to... 

Nowadays, credit risk is recognized as the most significant factor of bankruptcy in banking industry. Incorrect selection and unsuitable appropriation of financial resources to customers cause this risk. On the other hand, the detection of company operating and financial difficulties is a subject which has been fundamentally discussed in financial ratio analysis. As a result, this study tries to analyze existence and relationship between financial ratios of recipients and their reimbursement ability by evaluation of their conditions in awarding them credit. Furthermore, according to the credit risk context, some of financial ratios are selected and their values are obtained as the input... 

Due to the considerable changes taken place in the economic structures and financial systems, the role of banks as substantial economic organizations has become more important and highlighted. Therefore, it is required for banks to develop their services with the world-wide growth of information technology in order to meet the rising online needs of their customers. This goal could be better achieved by the alignment of electronic banking services with a perfect strategy for IT service management which has been made up of widely accepted best practices. Accordingly, the aim of this thesis is establishing a guideline from which banks can plan, implement, and measure their electronic banking... 

High volume domestic and international trade and business and their risks, force companies and business people to use financial services such as banks and insurance companies much more than ever, but heavy competition in this industry impel financial service managers to work hard on their marketing strategies and plans. Promotion and communication tools are one of the most important parts of each marketing campaign, but they are usually very costly and marketing managers have to find and use more effective techniques to manage their budget limitation. The purpose of this thesis is to find out the most important promotional and communication strategies in financial services industry and to... 

Growing need for the use of modern technologies in the field of information and communication reveals the necessity to establish an information security management system more than before. It is totally proven that information is an asset which, like other important assets of the organization is so momentous that should be crucially protected. Nowadays, with the proliferation of security threats, which can lead to undesirable events with possible damage to systems or organizations intentionally or inadvertently, by human factors or inhuman cause, existence of a safe structure has become more necessary for all organizations and agencies. One of the most critical areas of information security... 

In this study, the impact of imposed financial sanctions on Iranian banks is being estimated using micro-level data. Using a panel regression while controlling on some variables and other shocks, we find a decline in both level and slope of granted loans by sanctioned banks. Moreover, we examine the varying characteristics of banks and how they respond to sanctions. Granted loans by big banks are found to decline drastically
and from the prospective of ownership, private banks are also more vulnerable toward sanctions. At last, we seek for balance sheet channels for sanction transmission, and in almost every case the existence of such channel is supported which means, the impact of... 

This study aimed at using industrial organization approach for banks and the use of models of determining the market structure and the level of competition in Iran’s banking industry. Models of market structure determination are divided into two categories: structural models that are the same as calculation of concentration indices using market share and non-structural models that are the same as revenue-cost nature of economic enterprises. Structural models have been established based on two theories of structure-conduct-performance (SCP) and efficient structure (ES). The difference between these two perspectives depends on the good or bad nature of concentration in banking services market.... 

Lean Management is a set of modern procedures that uplifted Japanese manufacturers' status in global markets. The core principle of lean management is to eliminate every process or operation which creates no value, directly and indirectly. To this day, lean has been more focused on production. But eliminating the wastes in service organizations in crucial, due to nature of service. In this thesis, first the lean concept and the Middle East bank is discussed and a literature review on lean studies is presented. Then a vision for the future is envisioned and a questionnaire for conducting a Corporate Diagnosis is developed. In the next step, a lean management system for the bank is implemented... 

This millennium could be named as a world of relationship and connection which these two terms impacts on each of our business and daily life dimensions, in the world of marketing , consumer relationship management (CRM) was the notion that introduced in 1995 and emphasize on the importance of 1 to 1 interaction. wide perspective and golden target of CRM makes this concept more desirable for all organizations which everyone hope to be achieved it and this is a gains of not just more sales but more profit, in fact CRM focused on the emotional interaction between to part of deals and tries to locked the consumer in the system by creation of sentimental dependence in consumer which drives the... 

In the banking and macro-financial literature، banks are modeled as financial intermediaries who give loans to the borrowers from their deposits. In these models، deposits are created from the accumulation of real goods. Besides this view، which is used more in the academic environment، others who are most practical، describe banks not intermediaries، but credit creator which do not need deposits to pay loans. In this research، we use credit creation concept in a Neoclassic environment that the central bank’s monetary policy is fractional reserve to answer this question that if banks could create credit for firms based on its future income، while firms have CIA constraints، how do economic... 

Banks and financial services typically focus on geographic, demographic, socio-economic, and psychological characteristics to segment the market, in spite of the fact that these are not efficient predictors of future buying behavior of customers. In the present study, benefit segmentation has been used to group retail banking customers in relation to their particular attitudes and behavior. In particular, the identification and measurement of the two major dimensions of service quality, process (how the service is delivered) and outcome (what is delivered) have been investigated to better understand of what constitutes service quality from the customer’s viewpoint. In order to derive...