Factors Affecting the Brand of Family Companies in Iran

, M.Sc. Thesis Sharif University of Technology Abedzadeh, Abed (Author) ; Karami, Nasser (Supervisor)

Abstract

Although management literature about branding and family companies is very productive and rich separately, but branding is a subject in family enterprises that have been discussed in less literature. Depending on the different nature they have, family firms face different needs and challenges and else. On the other hand, demand different responses for similar needs with other companies. It seems that branding in family companies is one of the common needs in family firms which have a different response from non - family firms. In order to answer the question, what are the specific factors of family firms that affect the brand of family companies, the present research has been done. According...

Examining the Factors Impacting the Improvement of Brand Meaning for Airlines

, M.Sc. Thesis Sharif University of Technology Pakdaman, Kamyar (Author) ; Karami, Naser (Supervisor)

Abstract

Today, many organizations have come to believe that one of their most valuable assets is their product and/or service brands. In today's complex and challenging world, we are all faced with increasing options and decreasing time for decision making and making our choices. On this basis, the ability of brands to simplify decision making for customers, reduce risks and define expectations for them is invaluable. In recent decades, the issue of branding has become an important part of business strategy. Branding plays an important and special role in service organizations, because powerful brands have a significant impact on customers' decisions and perceptions of the brand. In this research,...

Investigating the Effect of Communication of the Family Nature of Business on the Organizational Reputation, Measuring the Mediating Role of Brand Equity and Corporate Social Responsibility

, M.Sc. Thesis Sharif University of Technology Ghasempour, Dana (Author) ; Khalili Nasr, Arash (Supervisor)

Abstract

According to official statistics, family businesses form the majority of businesses around the world. When we talk about businesses, we are more likely to say that those firms face issues related to family businesses.One of the trending topics that has recently been considered by researchers and a lot of research has been done in this regard, is specific issues related to marketing and branding of family businesses.In this study, we tried to examine the family business brand in terms of reputation. Reputation is the perception in the minds of brand stakeholders about the brand and the organization. So we tried to take as fair and accurate a sample as possible, to seek the opinions of...