Sharif Digital Repository

The topic of influencing and regulating the behavior of communities is one which has always gathered attention by various governments, civic institutions, organizations and individuals. Research in this topic has recently been accelerated with the expansion of large scale online social networks. The massive moment of user data which exists in such settings has led to various researchers investigating methods to create new social behaviors such as habits, values and norms, with the core of these methods being the flow of ideas between social actors in order to create such social habits and behaviors.In this context, social norms are a core concept in social sciences and play a critical role...