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Developing Strategic Approach to CRM in Iranian Banking Industry: Key Issues in Creating Customer Perceived Value
, M.Sc. Thesis Sharif University of Technology ; Miremadi, Alireza (Co-Advisor)
Abstract
This millennium could be named as a world of relationship and connection which these two terms impacts on each of our business and daily life dimensions, in the world of marketing , consumer relationship management (CRM) was the notion that introduced in 1995 and emphasize on the importance of 1 to 1 interaction. wide perspective and golden target of CRM makes this concept more desirable for all organizations which everyone hope to be achieved it and this is a gains of not just more sales but more profit, in fact CRM focused on the emotional interaction between to part of deals and tries to locked the consumer in the system by creation of sentimental dependence in consumer which drives the...
Csr Effect on Customer Loyalty during a Pandemic: a Case Study of Mobile-Phone Operator Companies in Iran
, M.Sc. Thesis Sharif University of Technology ; Kiamehr, Mehdi (Supervisor)
Abstract
Customer loyalty plays one of the most vital roles in business profitability. This concept gives special prominence to attaining new customers, which is by far less costly than attracting new ones. Therefore, investigating the impact of factors affecting customer retention is of precise significance. In the respect, corporate social responsibility, as an imperative factor impacting customer loyalty, gained more attention by various companies in the last decades.Over the past few months, the world has encountered the hazard of the Coronavirus pandemic. Most aspects of daily life in different parts of the globe have been affected by this disease. Companies are no exception. The coronavirus has...