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This research enlarges the content of the literature related to the business switching behavior by examining why dissatisfied customers remain in relationship with their existing service provider and do not exit, in the business to business context in Iran. The study develops and tests a model investigating the factors which potentially affect on dissatisfied customers to stay in relationship and also perform upon their repurchase intention. The proposed model specifies a set of propositions among dimensions of switching barriers, switching cost, interpersonal relationship, lack of attractive of alternative, dependence, calculative commitment, service recovery, inertia, lower price, method... 

Voluntary turnover has direct and indirect expenses for organizations and for this purpose; it has one of the richest literatures in academic works. Due to the especial role of knowledge workers in organizations, these expenses in knowledge-based organizations are more important and more costly than that of other organizations. One of the latest theories in the field of voluntarily turnover was introduced by Lee and Mitchell (1994) that was named “Unfolding Model of Turnover” to describe the process of decision of voluntary turnover. This theory is distinguished from its similar theories from two main aspects: First, they introduced new elements like shock. Second, they introduced...