Sharif Digital Repository

As the Business environment becomes more and more competitive, companies are forced to push themselves to use their capabilities in order to gain success. The success of the companies depends on their business knowledge and the strategies they use to compete in global market. The purpose of this study is to examine the attitude of consumers towards Beem products in Iran and the potential customers’ attitude toward home appliance product in Arab State of Persian Gulf (ASPG) in order to define the most proper strategy of adaptation to enter into an international market and increase the market share in a new environment. Quantitative methods have been chosen for gathering data. Two sets of...