Sharif Digital Repository

In this text to find the answer of the question “ what is it to be physical” in a definition form or a scheme of the term physical, firstly we sought for a possible consensus among recent physicists and philosophers. But from their answers not only we did not find any clear consensus but also most of them confess that the term is ambiguous and unclear. In a general aspect, we can categorize the answers to two theoretical and realistic perspective. The theoretical perspective, beside circularity and Hempel’s triviality, seems not to present any criteria for being physical. In realistic perspective, it seems that there is no ontologic constraint for being physical, that is from “being... 

Based on symbolic theories BRANDS have personalities and according to this, brands like human beings have personality and stable behaviors in a period of time. Customers can imagine brands like a live creature according to different causes such as marketing communications, social responsibility of brand, CEO behaviors, clients, customers, etc. “BRAND PERSONALITY” is an interesting concept in world of marketing and it is one of the most important part of the brand identity. Brand personality makes people think at “brands” as friends. We consider “personality” as a perception of knowing, feelings and motivations that make people reactions toward their environment. Consuming is a way of... 

The present study examines the effects of participation in a critical reflective online course upon the participants’ identity. The study drew upon both qualitative and quantitative research methodologies. The 38 participants of the study who were first degree students at Sharif University of Technology participated in ten online sessions in which ten prompts concerning intercultural issues were introduced. The data collected in the online course underwent inductive qualitative content analysis which resulted in the extraction of five themes. Following this, 18 participants were interviewed to throw more light on these findings. Qualitative and Quantitative content analyses of the data...