Sharif Digital Repository

Researches on internationalization and export have categorized all factors as internal and external and most of them try to explain this behavior by studying external factors. Recent study in this field have shown that simply promoting specific behavior is not enough, and it is important to try to change the attitudes of managers toward internationalization. Utilizing Theory of Planned Behavior (TPB), this research tries to understand the relationship between attitudes of managers and internationalization behavior of an organization. the explicit objective of this research is to determine the factors which influence the organization behavior on internationalization (specifically indirect...